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PwC ME Launches On Demand Digital Platform

PwC ME Launches On Demand Digital Platform

6 years ago by Asma WangdeAM Tech

PwC Middle East has introduced Digital Trust Manager to its bouquet of services. The intelligent, self-service, on demand digital platform, Digital Trust Manager offers a suite of tools aimed to improve an organization’s approach to digital risk. Digital Trust Manager is built on PwC’s proprietary… Read More

Twitter’s Diwali 2019 Emoji Aims For ‘Lights On’ Timelines

Twitter’s Diwali 2019 Emoji Aims For ‘Lights On’ Timelines

6 years ago by AM News DeskDigital

Indians across the UAE are in the festive mood with Diwali just around the corner. In line with its annual tradition, Twitter has created an emoji this year as well for people taking to the social platform to celebrate the festival. The emoji, which is… Read More

Global Ad Investment Forecast To Grow 6.0% In 2020: Warc

Global Ad Investment Forecast To Grow 6.0% In 2020: Warc

6 years ago by Asma WangdeAdvertising

Advertising spend is set to rise next year, culminating in global growth of 6 percent to USD 656 billion. This is a marked uptick from the 2.5 percent rise estimated for 2019 but is down on the 7.3 percent growth recorded last year. This is… Read More

ESPN Sports Signs DMS As Exclusive Media Rep In MENA

ESPN Sports Signs DMS As Exclusive Media Rep In MENA

6 years ago by Zeba MahmudDigital

ESPN Sports Media that has platforms such as ESPN.com and ESPNCricinfo.com in the Middle East and North Africa (MENA) region has signed the digital arm of Choueiri Group, DMS, as its exclusive media representative. With over 50 business entities, ESPN is regarded as home to… Read More

Brand Del Monte Goes Brick & Mortar In Kuwait

Brand Del Monte Goes Brick & Mortar In Kuwait

6 years ago by Asma WangdeAdvertising

Del Monte is opening its first café in Kuwait at Terminal 4 at Kuwait International Airport. The company states the step is in line with the company’s endeavor to offer healthier snacks and food on the go. With this move, that extends the Del Monte… Read More

Events & Digital Mktg Agency Vous Launches In UAE

Events & Digital Mktg Agency Vous Launches In UAE

6 years ago by Asma WangdeDigital

Events and digital marketing company Vous has launched in Dubai. The agency says it will focus on concepts that reflect a brand’s “individuality and connect with consumers on a more personal level”. Named after the French word for you, Vous is founded by Tamara Malhis,… Read More

‘Customer Experience Management Must For 5G’

‘Customer Experience Management Must For 5G’

6 years ago by Kiran KidwaiAM Tech

Telecom carriers must emphasize customer experience management (CEM) as a core component of their business, according to experts. During the CEM Elite Club meeting that was held at the recently concluded GITEX Technology Week, more than 30 representatives from Middle East carriers, executives and industry… Read More

KSA & UAE House K-Pop’s Top Fanatics: Spotify

KSA & UAE House K-Pop’s Top Fanatics: Spotify

7 years ago by Zeba MahmudDigital

K-pop has witnessed increased popularity globally over the past few years, creating a subculture that amassed fandoms of teenagers and young adults. This year however, the K-pop phenomenon has reached a fever pitch. On Spotify, over 80.3 million K-pop playlists and 2.4 million hours were… Read More

iPhone, Alrajhi Bank, FB Top YouGov NextGen WOM Rankings

iPhone, Alrajhi Bank, FB Top YouGov NextGen WOM Rankings

7 years ago by Asma WangdeDigital

Digital brands continue to dominate the list of anything popular in the Middle East & North Africa (MENA) region. There always are brands that find their way but digital still has an edge of sorts. A recent YouGov survey, through its BrandIndex, reiterates this. In… Read More

GITEX 2019: Had To Do Less To Truly Grow, Recalls Souq CEO

GITEX 2019: Had To Do Less To Truly Grow, Recalls Souq CEO

7 years ago by Kiran KidwaiDigital

Ronaldo Mouchawar, the co-founder and CEO of Souq.com, who now leads the Amazon’s presence in the Middle East, was among the major highlights at the 39th edition of the GITEX Technology Week. In his session, Mr Mouchawar discussed the ‘magic’ behind Amazon’s famed acquisition of… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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