Last month, YouTube MENA awarded Maybelline New York Middle East, cosmetic brand owned by L’Oréal, the fourth edition of The Lantern Award. This is the first beauty brand to win the award which aims to recognize advertising campaigns by Middle East & North Africa (MENA)… Read More
Mobile is increasingly seen by marketers in the Europe, Middle East & Africa (EMEA) region to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These are some of the findings… Read More
Finance House (FH) has implemented Google Pay on all of its credit cards. This expands FH’s spectrum of contactless services that also include Samsung Pay and Contactless Cards. A direct result of contactless payments is seen in how global financial services including the likes of… Read More
Following the launch of the Kirin 990 processor Series, global smartphone brand Honor has set up its 5G Experience Lab that sets out its roadmap for the rollout of 5G. It also teased the availability of Honor Vera30 Series, the company’s first suite of handsets… Read More
Snap Inc. has launched the 3D Camera Mode on Snapchat. The platform explains the new feature will allow Snapchatters to create Snaps that change in perspective depending on how users view them on their phones. “With the introduction of depth and interaction, Snaps can capture… Read More
Havas Group has acquired independent digital agency Langoor. A full-service digital agency led and driven by creative technologists, Langoor was founded in 2010. In addition to its headquarter India, the agency is present in the Middle East and Australia. Its team of 170 specialists provide… Read More
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Turner Asia Pacific have created a digital campaign starring the popular Chinese emoticon ‘Tuzki’. This is part of Dubai Tourism’s efforts to increase tourist traffic to the emirate from China. Citing China as one of… Read More
GITEX Technology Week is the biggest tech show in the Middle East, North Africa & South Asia. If you are an exhibitor this year, then you should know how leverage this opportunity and position yourself as a thought leader in the industry. If you are… Read More
In line with continuing its expansion and growth in the emerging markets of Middle East and Africa and Central East Europe, Project Agora has strengthened its senior leadership team. Dimitris Tsoukalas, who was till recently Project Agora’s Commercial Director, is now taking over a new… Read More
Online travel marketplace Wego and Singapore Tourism Board (STB) Middle East are partnering to drive more travelers from the GCC during the winter season to visit Singapore. Wego and Singapore Tourism Board aim to increase brand and destination awareness to Singapore, showcasing experiences, events and… Read More
