Online travel marketplace Wego and Singapore Tourism Board (STB) Middle East are partnering to drive more travelers from the GCC during the winter season to visit Singapore. Wego and Singapore Tourism Board aim to increase brand and destination awareness to Singapore, showcasing experiences, events and… Read More
Atkins, a member of the SNC-Lavalin Group, has made a series of additions to its senior leadership team in the Middle East and Africa (MEA) region. The new appointments at the design, engineering and project management consultancy were made across Atkins’ design and engineering, Faithful+Gould… Read More
Real continues to be important along with the role content plays in marketing, along with the growing millennial parents target group and sports, specifically football, in making marketing more effective in the Middle East & North Africa (MENA) region. Following an analysis of the results… Read More
The Sharjah Press Club, of the Sharjah Government Media Bureau, hosted a training workshop around social media and the making of journalistic content. Hosted together with CNN Arabic Network, the workshop saw participation of 20 journalists and media professionals. The media workshop, held from September… Read More
Technology events GITEX Technology Week and GITEX Future Stars are preparing for over 100,000 tech enthusiasts and business leaders, attending from over 140 countries. With Middle East and North Africa (MENA) IT spending expected to reach USD 160 billion in 2019, the 39th edition of… Read More
Etihad Airways, the national airline of the United Arab Emirates, has re-launched etihad.com, as part of simplifying the online customer journey. The refreshed website is now live globally on all Etihad’s site editions in 16 languages. “Enhancing the guest experience is at the heart of… Read More
UAE property portal, Bayut.com has gone all out in its latest TV commercial starring Hollywood actor Chris Hemsworth. Oscar Award winning director Robert Stromberg and cinematographer Jordan Buck shot the TV commercial entirely in Dubai. The complete project was conceptualized and produced by Crayons Communications,… Read More
Image Nation Abu Dhabi has now opened applications for a new internship program, Arab Film Studio: Mawaheb in partnership with twofour54 and MBC Studios. This hands-on internship will offer training and experience to 40 aspiring film and TV professionals each year the program is in… Read More
Isobar has been selected as the digital agency of record for the Egyptian Tourism Promotion Board (ETPB). Tasked with encouraging tourism to Egypt, Isobar will be driving digital strength and brand loyalty via a bespoke international social, content, experiential and digital media strategy across seventeen… Read More
Twitter has appointed Samantha Billingham as Head of Video Solutions for the Middle East and North Africa (MENA) region underscoring the platform’s commitment to providing unique video content solutions to advertisers. Ms Billingham’s role will be to introduce Twitter’s suite of video solutions to key… Read More
