Mums@Work has been re-branded to Women@Work. The change reflects the organization’s expanding mandate to support women’s career progression and champion gender inclusivity in the UAE, while continuing to support mothers through flexible roles. The rebranding enables Women@Work to support the UAE Gender Balance Council’s goal… Read More
Sectors such as marketing, hospitality & entertainment, business consultancy and banking & finance are looking are on a hiring spree of sorts, according to a Bayt.com and YouGov survey. The research conducted in the Middle East & North (MENA) region indicated that advertising, marketing and… Read More
The Middle East Public Relations Association (MEPRA) is hosting its first communication leadership conference in Riyadh, Saudi Arabia on October 21, 2019. The KSA MEPRA Leadership Majlis will explore how communication professionals can remain relevant in a time of change for the industry. It will… Read More
Brands are undertaking more active efforts towards fostering a more inclusive society. Procter & Gamble (P&G) and retail brand Carrefour partnered in similar vein in the UAE, where shoppers were encouraged to show support for living in a tolerant and inclusive society. Launched in July… Read More
Liquid Omnicommerce, an independent retail consultancy, has appointed Richard Nicoll as its Chief Commerce Officer and Managing Director. Mr Nicoll joins Liquid from Publicis Communications in Asia, where he was Chief Shopper Marketing Officer. He has also held leadership roles at Saatchi & Saatchi in… Read More
The social presence of a brand is seen as a significant factor in creating awareness and lending credibility to it. However, today the role of social media is changing as brands are treating it as a sales platform. YouGov’s new research surveyed UAE respondents on… Read More
Red Event Services, a USE-based experiential agency, is expanding into Saudi Arabia with the launch of Red Connect. Bushra Boumedhi, General Manager of Red Connect would be leading the business in KSA. In line with Saudi Arabia’s Vision 2030, which aims to found, develop and… Read More
CNN is doubling the number of hours it will broadcast live from its Middle East hub at twofour54 Abu Dhabi, a decision that Maryam Eid AlMheiri, Vice-Chair of twofour54, described as “indicative of the incredible growth the Emirate’s media industry is witnessing”. In an announcement… Read More
Careem has embarked on a global campaign that communicates its new positioning and reinforces its brand purpose with the message ‘Start Something’. Created by Careem’s agency of record, TBWA\Raad, the campaign will run in 12 markets across the Middle East & North Africa (MENA) region.… Read More
As part of our remit for global technology leader Citrix, we are running a female empowerment social media campaign across the UAE and KSA. The key element of this campaign is a weekly interview with a woman who occupies a senior position at any organization… Read More
