Typically, Ramadan is not a big advertising occasion in Oman, but this year, Omantel tasked Leo Burnett with developing a corporate social responsibility (CSR) platform that would help improve brand perception. The campaign that included a series of films since launch built on the insight… Read More
Do chatbots, robots, and digital assistants intrigue you? What about automated vehicles and virtual assistants? They’re all part of the world of artificial intelligence. AI is a field of computer science that focuses on the creation of a machine that can replicate human behavior. The… Read More
Discovery platform Taboola and TDG, a digital advertising group in Southeast Europe and the Middle East, have agreed on a five-year strategic partnership extension. The new agreement, building on an existing partnership between Taboola and TDG during the past three years, will enable the companies… Read More
Automation has always played a role in cybersecurity. If you think about basic antivirus software, it typically works in the background, automatically scanning devices for aberrations that might indicate the presence of malware or other intrusions. But we are long past the days when basic… Read More
André Pereira Nassar, Regional Executive Creative Director of Leo Burnett Dubai, is leaving the agency after more than five years to pursue other opportunities. Leo Burnett is in the process of finding a replacement. In the interim, the creative department of Leo Burnett UAE &… Read More
In line with its global growth plan, Snap Inc’s Middle East & North Africa (MENA) play also heavily relies on partnerships. Recently, Snapchat had tied up with a slew of advertising partners for the debut of its new advertising product, Commercials. Now Snap has entered… Read More
In a change of guard at WPP’s media investment group, GroupM, in the Middle East & North Africa (MENA) region, Ravi Rao is named the CEO of GroupM MENA. Previously, CEO at Mindshare MENA, Mr Rao has 30 years’ market experience and 11 years within… Read More
Publicis Groupe has launched Digitas, the connected marketing agency, in the Middle East. The agency will provide brands in the Middle East with access to expertise across data, strategy, creative, media, and technology all under one roof. Digitas Dubai will be led by Tony Wazen,… Read More
It has been three years since Netflix’ globalization drive that had seen it launch in the Middle East & North Africa (MENA) region, and audiences appear to respond positively to the move. YouGov’s daily brand tracker, BrandIndex, indicates that the streaming company’s strategy original and… Read More
Project Agora, the native and programmatic advertising marketplace, has launched two ad-experiences — Magic Flip and Magic Quiz. Magic Flip and Magic Quiz come in a cost per engagement (CPE) pricing model challenging traditional online advertising to encourage brands to stop making mass, static ads… Read More
