Instagram today has exceeded its original purpose as a tool to connect like-minded people through online networking. Instead, the platform has gradually evolved as a medium for personalized storytelling, in turn gaining followers who share the same interest. This form of mobile-first content creation in… Read More
Talkwalker, a social listening and analytics platform, is offering brands and agencies AI-powered video analytics. According to the company, this, combined with its social media analytics and image recognition, can discover up to “3x the number of brand mentions”, providing clients with a 360° view… Read More
The authenticity of consumer goods in the UAE is under the spotlight with Japan External Trade Organisation (JETRO) and Middle East Intellectual Property Group of Japan (ME-IPF) combining efforts to quash the trade of counterfeit products. Following the seizure of more than 25 million fake… Read More
Millennials in the UAE are eyeing property in a big way in the year ahead. This was highlighted in a study by dubizzle Property, implying the need for real estate and property brands in the UAE to ensure their marketing strategies are skewed towards the… Read More
With an active small and medium-sized (SMB) advertiser base that has significantly grown since the start of the year, Twitter is launching its self-serve ads platform in the Middle East & North Africa (MENA) today for SMBs by offering a new payment method via credit… Read More
With the fourth industrial revolution, the deployment of artificial intelligence (AI) and use of social media platforms by individuals, much is impacting both media organizations and governments. Columnist and media expert Yasser Abdel-Aziz takes note of the most important developments affecting media worldwide. Drawing attention… Read More
Expo 2020 Dubai is becoming more active in inviting global audiences to the mega event. In its latest global marketing campaign, ‘Welcome the Future’. Expo 2020 is celebrating humanity’s many achievements and calling on the world to come together to create a better future. The… Read More
Etihad Guest, Etihad Airways’ loyalty program, and Saudi-headquartered Arab National Bank (ANB) have partnered to launch an ANB Etihad Guest Signature Visa Card in the Kingdom of Saudi Arabia (KSA). With its focus on creating a personalized travel experience for Arab-speaking Etihad Guest members, Etihad… Read More
UAE telecom provider Etisalat says its 5G network is fully ready in the UAE and consumers will be able to get hands-on experience when new 5G-enabled smartphones are rolled out in the market. “We are expecting new 5G-enabled devices by June 2019. That’s when consumers… Read More
Investments in technologies enabling smart cities in the Middle East and Africa (MEA) region is expected to hit the USD 2.30 billion mark by 2021 as per estimates from International Data Corporation (IDC). Given that large funding is needed to build smart cities, public-private partnerships… Read More
