The world is better when we act together: that’s the unifying message being passed, volleyed and headed around the world by Expo 2020 global ambassador Lionel Messi and shared in a new video-led campaign. The 60-second film shows the footballer and people around the planet… Read More
As the industry moves into a generation driven by ecommerce and social media, the shift to online shopping is becoming mainstay. A recent Admitad report shows that the average penetration of online shopping in the world is expected to reach over 63 percent by the… Read More
JCDecaux Abu Dhabi has been awarded a 10-year exclusive advertising concession for the new Midfield Terminal of Abu Dhabi International Airport. JCDecaux will roll out a media platform at the Midfield Terminal, including exclusive VIP networks and new generation of digital media, with 85” digital… Read More
Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to be the Vice Chairman of PRCA MENA, the PR association for the Middle Easy & North Africa (MENA) with a network covering PR and communication across 13 countries within… Read More
HP Inc. and Amazon have entered a long-term partnership with the launch of Amazon.ae, following its high-profile acquisition of Souq.com two years ago. Under the partnership, HP will make its entire portfolio of laptop computers, desktops, printers and accessories available to customers via the newly… Read More
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc has named PHD Worldwide’s CEO Mike Cooper to the newly created position of Group CEO, APAC and EMEA. As Group CEO, Mr Cooper will be responsible for assuring service standards across OMG agencies… Read More
The UAE based ecommerce company SixKros took the step towards expansion targeting the Saudi Arabian market one and a half years ago. Saudi Arabia is an area in the GCC where ecommerce revenue is expected to show an annual growth rate (CAGR 2019-2023) of 9.5… Read More
Landor, a brand consulting and design agency, has seen an unprecedented haul at this year’s Transform MENA Awards. Now in its sixth year, the awards celebrate rebranding and brand development projects across the region, with winners exemplifying best in class work within the field of… Read More
Consumer confidence in the UAE held steady in the first quarter of 2019 following the big improvement in sentiment seen in Q4 2018. This is according to the Consumer Confidence Tracker Q1 2019 from yallacompare, a Middle East comparison site for financial products. During the… Read More
The Lantern Award by YouTube returns for the fourth year in a row to recognize powerful advertising campaigns during Ramadan and Eid Al-Fitr. Tailored to all MENA’s advertisers, creative and media agencies, the award celebrates YouTube ads that connect with consumers during the holy month… Read More
