The UAE based ecommerce company SixKros took the step towards expansion targeting the Saudi Arabian market one and a half years ago. Saudi Arabia is an area in the GCC where ecommerce revenue is expected to show an annual growth rate (CAGR 2019-2023) of 9.5… Read More
Landor, a brand consulting and design agency, has seen an unprecedented haul at this year’s Transform MENA Awards. Now in its sixth year, the awards celebrate rebranding and brand development projects across the region, with winners exemplifying best in class work within the field of… Read More
Consumer confidence in the UAE held steady in the first quarter of 2019 following the big improvement in sentiment seen in Q4 2018. This is according to the Consumer Confidence Tracker Q1 2019 from yallacompare, a Middle East comparison site for financial products. During the… Read More
The Lantern Award by YouTube returns for the fourth year in a row to recognize powerful advertising campaigns during Ramadan and Eid Al-Fitr. Tailored to all MENA’s advertisers, creative and media agencies, the award celebrates YouTube ads that connect with consumers during the holy month… Read More
In keeping with the spirit of Ramadan, Instagram is launching its first ever Ramadan campaign #MonthOfGood, calling on the global community to celebrate and share kindness on its platform. To coincide with the campaign, Instagram is also launching its first ever Ramadan camera effect ‘Lantern’,… Read More
du’s flagship stores in Dubai and Abu Dhabi are gearing up to enable consumers experience 5G technology firsthand and learn about the benefits they will receive when it launches commercially. The exercise goes live in-store from May 8, 2019. With the future of 5G coming… Read More
To celebrate the spirit of Ramadan, Landmark Group’s loyalty program, Shukran, is launching a special ‘Shukran Ramadan’ initiative with Dubai Cares in the UAE and other charity organizations in Saudi Arabia, Oman, Bahrain, Egypt, Jordan and Lebanon. Over 10 million members across the region will… Read More
Praising the virtues of the holy book, Kuwait Finance House’s (KFH) campaign this Ramadan aims to encourage people to avail the opportunity to read and memorize Quran. The ad also encourages to take the holy book as a guide and a companion in the journey… Read More
PwC has entered into an agreement to acquire the consulting division of Teambase, a data and digital transformation consultancy team based in the region. Through the acquisition of Teambase Consulting, PwC will further expand its ability to deliver data driven solutions and digital transformation consulting… Read More
Mashreq Bank has appointed TBWA\Raad as its creative agency of record in the region. The agency will work closely with Mashreq’s in-house marketing and communications team to strengthen the bank’s position as the region’s “most progressive and innovative community-focused bank”, as per a company statement.… Read More
