The UAE’s retail industry came in eighth of the 15 studied in MBLM’s Brand Intimacy 2018 Report. Brand Intimacy is defined as a new paradigm in marketing, which leverages the emotional bonds between a person and a brand. The study reveals that top intimate brands… Read More
Communication helps facilitate the work of the media, while transparently conveying government messages and objectives to the public and informing them of its various achievements. Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Council (SMC), reiterated this, while stressing the need for… Read More
Publicis Groupe has appointed Raja Trad to the newly created role of Chairman of Publicis Groupe Middle East, signaling the Groupe’s ambition to develop its activities further in this “strategic” region. This appointment is the next step in the implementation of Publicis Groupe’s Country Leadership… Read More
Watermelon Communications, a marketing and communications agency in the region, has forged an alliance with 3AW, a global network of independent full-service communication agencies. At present, Watermelon is the only GCC entity in this network. The 3AW network has its roots in the United States,… Read More
J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s Corporate Account, after a selection process across multiple international agencies. STC launched a communication pitch process in order to identify a… Read More
The Middle East Public Relations Association (MEPRA) has called for entries for the 2018 MEPRA Awards, which celebrates the most creative and impactful practitioners in the Middle East. This year marks the 10th edition of the ceremony, which is open to all Middle East based… Read More
Arab News took to media innovation to mark the milestone for Saudi Arabia driving. The newspaper launched a special edition featuring work by illustrator Malika Favre in a wraparound cover. The issue covered several aspects of what this development means for Saudi society. The special… Read More
As the ban on women to drive lifts in Saudi Arabia, many women have seized the opportunity to take to the roads, and companies are doing the best to make the most of the change. Careem has been training women drivers, and claims has trained… Read More
TBWA\Raad was ranked the number one agency from the Middle East and North Africa (MENA) region at the Cannes Lions International Festival of Creativity 2018. This is one of its best performances at Cannes Lions in recent years, where it has led the MENA awards… Read More
Toppling WPP from its seven-year run as Holding Company of the Year at Cannes Lions International Festival of Creativity, essentially ever since the award was first incepted, it is Omnicom that has bagged the top honor this year. Omnicom agency BBDO also displaced Ogilvy Worldwide… Read More
