Audi Middle East has appointed Carsten Bender as Brand Director. Operating from the AVME regional office in Dubai, Mr Bender will be responsible for driving the growth across 11 countries in the GCC and Levant for the Audi brand. Key to this will be to… Read More
EY has appointed Wasim Khan as Advisory Services Leader across the Middle East & North Africa (MENA) region, effective July 1, 2018. He succeeds Gerard Gallagher, who now leads the AIM (Africa, India, Middle East) Advisory business. The move comes as EY ups investment in… Read More
VMware has appointed Saif M. Mashat as its Saudi Arabia Country Director. Mr Mashat will be responsible for implementing and driving VMware’s growth and development across the country, as organizations put digital transformation as a top priority in their growth agenda. “Saif has a formidable… Read More
The royal decree enabling Saudi women to drive is in effect, and has led to a wave of optimism across the country. Several companies, brands and institutions have introduced schemes and steps to support women drivers. As government officials and public officers cheer the drivers… Read More
Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a technology-enabled, data-driven performance marketing agency that it had acquired last year globally. In MENA, Merkle will be led by Rudy… Read More
The UAE’s retail industry came in eighth of the 15 studied in MBLM’s Brand Intimacy 2018 Report. Brand Intimacy is defined as a new paradigm in marketing, which leverages the emotional bonds between a person and a brand. The study reveals that top intimate brands… Read More
Communication helps facilitate the work of the media, while transparently conveying government messages and objectives to the public and informing them of its various achievements. Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Council (SMC), reiterated this, while stressing the need for… Read More
Publicis Groupe has appointed Raja Trad to the newly created role of Chairman of Publicis Groupe Middle East, signaling the Groupe’s ambition to develop its activities further in this “strategic” region. This appointment is the next step in the implementation of Publicis Groupe’s Country Leadership… Read More
Watermelon Communications, a marketing and communications agency in the region, has forged an alliance with 3AW, a global network of independent full-service communication agencies. At present, Watermelon is the only GCC entity in this network. The 3AW network has its roots in the United States,… Read More
J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s Corporate Account, after a selection process across multiple international agencies. STC launched a communication pitch process in order to identify a… Read More
