YallaFeed and Twitter have launched the first live show in the Middle East & North Africa (MENA) region, #HawanahZein, on the platform. The biweekly evening show will focus on what’s happening in the Arab world on Twitter during the month of Ramadan. The first episode… Read More
There is continued unrest among marketers in context to the digital component of the overall marketing ecosystem. Marketers are demanding a system that works better for brands and consumers both. To address this, the World Federation of Advertisers (WFA) has developed a Global Media Charter.… Read More
Streaming service Starz Play and intigral, a digital entertainment, sports and solutions provider have entered into a three-year partnership, to offer a selection of Hollywood and Bollywood movies, same-time-as-the-US series and Arabic dramas to users across MENA. The new deal, which spans the entire MENA… Read More
MediaCom MENA has come back home with a Gold and a Silver Award at the Festival of Media Global. This is the only MENA campaign to be so recognized at the festival. The campaign for the launch of Skittles Sours won the Gold award in… Read More
Emirates NBD appoints digital agency Omnia as brand consultant. Having worked with Emirates NBD since 2016 on several projects, Omnia will now be responsible for ongoing strategic counsel and consultancy related to the financial institution’s brand, as well as ongoing brand stewardship and design. “The… Read More
O3 Productions, the drama and film production arm of MBC Group, the largest private media company in the Middle East & North Africa (MENA) region, and Image Nation Abu Dhabi, a media and entertainment companies in the Middle East, have formed a new partnership to… Read More
The Sharjah Press Club (SPC) of the Sharjah Government Media Bureau (SGMB) held a brainstorming session for its 2018–19 initiatives at the Sharjah Chamber of Commerce and Industry. Designed to come up with innovative projects, events and services that would serve the Emirate’s media sector,… Read More
Emirates Airlines and Formula 1 have renewed and expanded their partnership until the end of 2022. Emirates has been an F1 Global Partner since 2013, and the renewed agreement will see the airline get expanded branding and consumer activation presence at over 15 races on… Read More
EVOPS DMCC is planning to tap into the rapidly growing MICE (meetings, incentives, conferences, and exhibitions) segment in KSA. Explaining that Saudi Arabia is emerging as one of the most lucrative MICE markets in the Middle East, offering unprecedented opportunities for events management companies with… Read More
The Financial Times Ltd has appointed International Media Consultants (IMC) as the sole commercial representative of the Financial Times (FT) Newspaper in the Middle East Region, effective May 2018. IMC, who have been the exclusive representative for FT Live Events and FT Specialist titles in… Read More
