The evolving online consumer behavior had media, creative, PR, marketers, publishers and the entire agency world gravitate towards the single concept of the rise of content. Gone are the days of mass communication and the era of personalization is here, where influencers hold the key… Read More
Given the recent technological advancements in the travel and tourism sector and rising online trends in Saudi Arabia, the sector shows some interesting trends for companies looking to connect with consumers. As per the ‘Middle East Consumer Travel Report 2018’, a study co-sponsored by Amadeus… Read More
Cannes Lions has 20 participants taking part in this year’s ‘See It Be It’ program, an increase of five participants on previous years. Now in its fifth year, the initiative aims to create a platform for women who face diversity challenges in the industry and… Read More
Broadcasters will now be able to stream their shows to Arabsat viewers around the world after the organization will establish a satellite uplink-platform from twofour54 Abu Dhabi. The agreement will see Arabsat and twofour54 launch a new set of satellite TV channels on the Arabsat… Read More
“I am here to make sure we are the best digital agency in the region, it’s as simple as that”: Nonchalant, yet profound are the words from Patou Nuytemans, who is now eight months into her role as Chief Executive Officer of Memac Ogilvy in… Read More
Consumers are increasingly interested in content that reflects their personality type and is delivered in their preferred tone and style. As content becomes one of the strongest tools in the marketer’s arsenal, Reuters Plus, the branded content studio of the multimedia news provider, takes a… Read More
Nielsen has launched Digital Ad Ratings (DAR) in UAE, expanding the solution’s global footprint to provide a total view of campaign audiences across digital platforms. Since its commercial release in 2011, DAR is now available in more than 33 countries. Nielsen DAR measures age and… Read More
Greg James, former Chief Strategy Officer (CSO) North America has been promoted to Global CSO for Havas Group’s media business. Mr James joined the group following Cake’s acquisition by Havas in 2008 where he was a partner and Head of Content. He was promoted to… Read More
Growth tops the list of CEO business priorities in 2018 and 2019, according to a recent survey of CEOs and senior executives by Gartner, Inc. However, the survey found that as simple, implemental growth becomes harder to achieve, CEOs are concentrating on changing and upgrading… Read More
In the year gone, the Middle East has seen a combination of brave new moves and efforts of the past paying off. For the Arab Youth, as per the 10th annual ASDA’A Burson-Marsteller Arab Youth Survey 2018, this has meant a rise in hope for… Read More
