Connectivity is driving two major shifts in how people shop. The ongoing surge to use smartphones to pay for goods and services is leading to a second shift involving the use of shopping assistants. Ericsson Consumer & IndustryLab took a closer look at the fast-changing… Read More
Every year, during Ramadan, people connect with faith, family and friends. In building community and bringing the world closer together, Facebook is among the popular platforms where people share Ramadan experiences around common passions and goals. As per the social media platform, over 86 percent… Read More
Wavemaker, the media, content and technology agency formed in the wake of the Maxus and MEC global merger, has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as CEO for Wavemaker MENA. Mr Iyer joins from a position as Managing Director of GroupM India media… Read More
Those who have known him, had said this is not the last we have heard of Sir Martin Sorrell, CEO of WPP after his shock exit from the holding company last month. And Mr Sorrell confirmed this in his public appearance at Techonomy conference on… Read More
Kaspersky Lab, a long-standing partner of Abu Dhabi Racing, has extended and expanded its partnership with Amna Al Qubaisi, the first Arab woman to compete in Formula 4. Ms Al Qubaisi is a member of the Prema racing team, and Kaspersky Lab has sponsored her… Read More
The National Media Council (NMC) and Sony Middle East and Africa (MEA) recently conducted their first ever photography workshop that witnessed participation from local media professionals and senior photographers in the UAE. This initiative is part of the agreement signed between the two parties aimed… Read More
Tetra Pak has appointed Khaled Ismail as the Vice President of Communications for Europe and Central Asia,in addition to his current role as Vice President Communications for Middle East & Africa region. In his role as Vice President of Communications, Mr Ismail will continue to… Read More
LinkedIn has made two updates that allow users to use sight, sound and motion to tell more visually rich stories: video for Sponsored Content and Company Pages. As a part of Video for Sponsored Content, LinkedIn has also signed an agreement with measurement company MOAT… Read More
Following a three month-long review process, IKEA Saudi Arabia has selected Starcom MENA for its media mandate in Saudi Arabia. The Publicis Media agency will manage the strategic media planning and buying responsibilities for the multinational retailer’s franchisee in Saudi Arabia — Ghassan Ahmed Al… Read More
VIVA Bahrain is looking to strategically bolster its digital operations. The Bahrain telecom operator has now introduced a host of digital services including self service machines (SSM) and a smart queue management service to enhance customer experience. VIVA has partnered with the likes of Skiplino… Read More
