Brands are gearing up to connect once again with consumers in the region, during Ramadan. And online would continue to be an important medium this year as well. Criteo has looked at some past data to reflect on consumers’ online spending behaviors during the holy… Read More
ASDA’A Burson-Marsteller has received the 2018 In2 (Innovation & Insight) SABRE Award for ‘Thought Leadership in PR’ for its annual Arab Youth Survey 2017, for third year running. The SABRE Awards are organized annually by The Holmes Report. The development takes place just as the… Read More
AETOSWire, the news distribution arm of News Services Group (NSG) and the exclusive representative of Business Wire in the Middle East and North Africa (MENA) region, has launched AW Audio Alerts for journalists. AW Audio Alerts will be in audio format, highlighting the day’s press… Read More
HP KSA Ltd has appointed Narayanan Venkataraman as Managing Director for Saudi Arabia. Mr Narayanan will be responsible for driving the company’s PC and print business and strategy in the country. He will be working with local public and private sector partners, and drive HP’s… Read More
Telecom player America Movil has gone live with Dubai-based Flytxt’s artificial intelligence (AI), analytics and marketing automation product Neon-dX to personalize engagement with customers by analyzing data to predict their needs in real-time. The tech is being deployed by Claro Americas, a part of America… Read More
The departure of Sir Martin Sorrell from WPP has kicked off the conversation of the breakup of its market research unit, Kantar, from the holding company. Kantar is the parent brand to the likes of TNS and Millward Brown among several others. The unit also… Read More
Organizations across the globe are transforming their networks with intelligent automation, programmable optics and advanced analytics capabilities to be able to adapt and respond dynamically to changing market demands. Understanding the critical role automation plays in responding to future business and market changes, Ciena commissioned… Read More
The Omnicom Media Group MENA has continued, now for seven years, to be among the Great Place to Work UAE’s ‘Best 25 Workplaces’. This year the media holding company, led by CEO, Elie Khouri, has taken the number three spot as the best employer in… Read More
It has been two years since Zenith named Vittorio Bonori as its Global Brand President. Under his leadership, a year ago, the Publicis Media agency donned a new global brand vision and identity. The Arabian Marketer caught up with Mr Bonori to take stock of… Read More
The UAE Organizing Committee for the 24th World Energy Congress (WEC) has appointed Hill+Knowlton Strategies to support the strategic communications and international public relations for the 24th WEC, taking place from September 9-2, 2019 at the Abu Dhabi National Exhibition Centre (ADNEC). The WEC is… Read More
