FP7 MENA has elevated Amr El Kalaawy as the Managing Director of FP7/CAI effective immediately. As MD of FP7/CAI, Mr El Kalaawy will report to Sahar El Zoghby, CEO, MCN Egypt, enabling valuable collaborations with sibling agencies. Mr El Kalaawy has almost 20 years of… Read More
In marketing and advertisement, authenticity and transparency can make all the difference in building trust with consumers. More people are now looking for the quality of the content that is being presented. Misinformation in social media campaigns is not only compromising influencer credibility but also… Read More
Momentum/CAI has promoted Lina Fateen as Managing Director. Ms Fateen joined FP7 Cairo in 2002, and grew to become Deputy MD of Momentum in 2016, where she was tasked to relaunch the agency as a fully independent brand experience agency. As Managing Director, Momentum/CAI, she… Read More
The Radio and Audio Lynx category at the Dubai Lynx International Festival of Creativity will see a total of 14 entries winning any metals. All the work in the category this year, that was expanded to recognize audio advertising done beyond just radio, has been… Read More
It is a TBWA\Raad show again in the Promo & Activation Lynx category at the Dubai Lynx International Festival of Creativity. This year, the category has 22 entries that have made it to the shortlist and TBWA\Raad has 12 of these. The agency’s work done… Read More
The Print & Publishing category at the Dubai Lynx International Festival of Creativity will see 21 entries compete for the final metal. With three entries each from TBWA\Istanbul and TBWA\Raad, the agency has taken up six places in the shortlist. Memac Ogilvy Manama, J. Walter… Read More
There are 22 entries in all that have made it to the shortlist in the Print & Outdoor Craft Lynx category at the Dubai Lynx International Festival of Creativity. Of these, Memac Ogilvy Manama has six of the shortlisted entries for the work done for… Read More
There are 23 entries that have made it to the PR Lynx category at the Dubai Lynx International Festival of Creativity. TBWA\Raad has five of the shortlisted entries. Closely following are BBDO Pakistan, FP7/MENA and J Walter Thompson MEA with four shortlists each. Memac Ogilvy… Read More
There are 27 entries that have made it to the Outdoor Lynx category at the Dubai Lynx International Festival of Creativity. TBWA\Raad has 11 of the shortlists and TBWA\Istanbul has two taking its total to 13 shortlists. Memac Ogilvy’s UAE and Bahrain offices have given… Read More
TBWA\Raad has managed to get four out of the six shortlists in the Mobile Lynx category at the Dubai Lynx International Festival of Creativity. All the shortlists are for its entry ‘The Promoticon’ for McDonald’s. FP7/Riyadh’s work for Al Rajhi Bank has also made it… Read More
