Television viewing in the Middle East and North Africa (MENA) region has changed drastically with the boom in smartphones and internet transformation transforming the broadcast industry. As audience numbers, who are enjoying online video, grow in every region, so do their expectations. Viewers expect online… Read More
The first wave of Nielsen’s recently launched UAE radio audience measurement (UAE RAM) augurs well for the radio sector in the UAE. Observing behavior from the fourth quarter of 2017, Nielsen has put together insights that will benefit marketers greatly in considering radio in their… Read More
There is an apparent decline in the traditional media compared to their electronic counterparts. An Omnes Media study, reiterated this, showing that 36 percent of the participants read traditional media, especially print media, 46 percent follow it occasionally, 6 percent follow press once a week,… Read More
Dubai Lynx will bring See It Be It Dubai to the 2018 Festival. The initiative, powered by Neutrogena, is an acceleration program for women on the cusp of career progression in the communications industry in the Middle East & North Africa (MENA) region. See It… Read More
Volvo Cars has been recognized by the Ethisphere Institute, a player in defining and advancing the standards of ethical business practices, as a 2018 World’s Most Ethical Company. This is the second consecutive year that Volvo Cars has received this recognition. 135 companies have been… Read More
Vizeum has been ranked by RECMA as the world’s number one network based on new business growth in 2017. Vizeum tops the chart ahead of 17 other agency networks with over USD 1 billion of new business wins. Landing media wins with ABiNBev and William… Read More
Effective Measure’s infographic takes a look at the internet consumption in the Middle East & North Africa (MENA) region in January 2018. This includes what the audiences looks like for the top sites, how they live and where they spend their time online.
Geometry Global, a brand experience agency operating regionally in Dubai, Bahrain, Beirut, KSA and Egypt – among 56 markets worldwide – has donned a new brand identity reflecting the changes it has undergone since launching in 2013. “A lot has changed in five years. Our… Read More
Major multinationals have continued to increase ad spend via programmatic channels despite widely publicized concerns about brand safety and transparency, a new study from the World Federation of Advertisers (WFA) has found. The Future of Programmatic reiterated that budgets are expected to be up by… Read More
