Emaar Properties and Twitter are partnering to live stream the New Year’s Eve (NYE) festivities in Dubai to a global Twitter audience for the second consecutive year. The live show will air from Downtown Dubai on December 31 and will be available worldwide to Twitter’s… Read More
As the year draws to a close, LinkedIn has reiterated that mobile and video content are expected to be the two main trends in 2018 for the professional networking site. “Digitization is not a passing trend,” reflected Ziad Rahhal, Head – Marketing Solutions, LinkedIn MENA.… Read More
Luxury retail brand Harvey Nichols – Dubai has appointed Science & Sunshine as its creative agency. The team members of the independent creative shop, which was set up in April 2016, are no strangers to the Harvey Nichols – Dubai brand, as they had held… Read More
WPP has been named Adobe Global Digital Experience Cloud Solution Partner of the Year for 2017 at Adobe’s annual sales conference in Las Vegas. This marks the first time that WPP has won the award, which recognizes the partner with the greatest impact on the… Read More
Saudi Arabia’s decision to lift the three-decade old ban on commercial cinemas is expected to bring further growth prospects in its economic landscape. A Kantar TNS study conducted among Saudi residents shows fresh opportunities for marketers to make inroads into the Kingdom, with an impact… Read More
The Middle East Communications Network (MCN) has named Sahar El Zoghby as the CEO of MCN Egypt. Her remit will be to elevate the levels of service and product MCN brings to the market. This includes aligning the business plans of individual MCN agencies, identifying growth… Read More
Google has introduced a new sequencing feature that enables advertisers to target users with different messages within one overall campaign. The video ad sequencing feature was rolled out last week as part of a campaign created by Impact BBDO to promote the regional ecommerce channel… Read More
The year is ending with some high profiled moves in the creative fraternity. Fadi Yaish, the Executive Creative Director at Impact BBDO has resigned from the agency. Mr Yaish had joined the agency in 2013, and in his five years had played a significant role… Read More
What better way to encourage advertisers to explore newer technology than giving them more options to test it. Snap Inc. has aimed to do this by launching Lens Studio, a desktop app, open to all, to design and build Snapchat Lenses. With the release of… Read More
The year 2017 has seen Lions Festivals, who also organize the Dubai Lynx International Festival of Creativity, streamline the flagship event Cannes Lions International Festival of Creativity. The development came on the back on feedback from global leaders that the festival had become too expensive… Read More
