In what appears to be continued move towards consolidation or streamlining in WPP companies, POSSIBLE, a multi-service digital agency in WPP, has joined Wunderman. The company explains that enlarged group will have the scale, expertise and global reach to better meet the demands of global… Read More
Neil George has picked some interesting takeaways in his two decades experience of leading brands and business across several markets in regions such as the Asia, Europe and the Middle East & North Africa. The industry veteran, who shifted base from Dubai in May 2017… Read More
Back in 2015, ‘Spotify Running’ was the first of its kind to match music choices to user tempo. This fitness focus, alongside integrations into apps like Nike and RunKeeper, made complete sense for Spotify. The usage of music-streaming services increases with exercise frequency. Over half… Read More
The first jury panel has been named for the WARC Media Awards 2017, a global competition rewarding communications planning that has made a positive impact on business results for brands around the world. The Best Use of Data category recognizes the role of data in… Read More
General Motors has appointed specialist agency Performance Communications to provide support for its brands including Cadillac, GMC and ACDelco across the Middle East. Performance Communications’ responsibilities to General Motors will cover strategic consultation, product communications, event support, press fleet administration and crisis management across all… Read More
Kicking off on July 8, 2017 digital media professionals, social media enthusiasts, and business owners across the Middle East & North Africa (MENA) region will gather for the fourth Annual Mashable Social Media Day. The initiative celebrates the technologies connecting people together and to help… Read More
While long upgrade cycles have impacted the sales of tablets and laptops recently, data from Global Web Index shows the significant number of smartphone owners who are intending to upgrade their handset within the next year. Around 59 percent of these device owners say they… Read More
The International Cricket Council’s ICC Champion’s Trophy 2017 in England and Wales came to a thrilling conclusion on June 18 with a final played between fierce rivals Pakistan and India. It was a showdown that met with huge approval in the Middle East, where both… Read More
Tonic International has appointed Shueb Chowdhury to the role of Branding Creative Director. With more than 13 years of experience in the creative industry, Mr Chowdhury carries experiential talent with two separate three-year stints in the United Kingdom and seven years in Dubai. In his… Read More
Al Fahim Group has parked its media and creative mandate with Garage366. Al Fahim Group’s subsidiaries engage in automotive, hospitality, industrial, property investment, and travel & tourism businesses in the UAE. While servicing all subsidiaries, Garage366 will be focusing on Al Fahim Automotive. “We look… Read More
