The Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy has launched a smart platform to receive consumer complaints from Chinese-speaking residents and visitors on the ‘WeChat’ application. A Chinese speaker also has been assigned to receive their complaints. The new service is part… Read More
Consumers are expecting virtual reality (VR) and augmented reality (AR) to merge with physical reality. They believe that 5G will be a key technology for such experiences to become mainstream. These are some of the findings from Ericsson ConsumerLab report, Merged Reality. The report reveals… Read More
The migration of online activities from PCs and laptops to mobiles is a much-discussed trend but Global Web Index long-term and granular data has quantified the process exactly. Internet users are completing a broader range of online activities on mobile than they are on computers.… Read More
It is now a given that 2017 and 2018 are going to be two of the toughest years for the marketing fraternity in the Middle East & North Africa (MENA) region. Reasserting this, data from Ipsos Stat indicates a 22-30 percent drop in advertising spends… Read More
When comparative statistics were first published in 1986, Saudi Arabia occupied the second position after Kuwait with USD 672 million annual advertising spend in measured media. In 1987, the Kingdom jumped to the top position, which it occupied till 2005. Its ad market size grew… Read More
The Middle East & North Africa (MENA) region is not the typical emerging market given its absolute size and advanced use of technology, but the slow growth in digital marketing has given it similar characteristics. Legacy media still rules the roost here, and digital spending… Read More
To celebrate the best B2B campaigns and content from across Europe and the Middle East region, running on its own platform, LinkedIn has launched LinkedIn Marketing Awards. The awards are open from July 2, 2017 to businesses of all sizes. Winners will be announced in… Read More
International Media Investments (IMI) is relaunching The National, Abu Dhabi’s first English language newspaper. The new ‘The National’ has attempted to enhance both its print and digital platforms with a focus on digital. The English daily has added video content podcasts with analysis, 360-degree images… Read More
Publicis Media has appointed Ali Nehme to the newly created role of President of Innovation and Commerce, EMEA. The promotion follows a period of significant growth across the region and continued transformation. Currently Chief Strategy Officer for Publicis Media in the Middle East, in his… Read More
The 64th Cannes Lions International Festival of Creativity has turned out to be among the best for the Middle East and North Africa (MENA) region, including Turkey. MENA agencies have bagged a total of 41 Lions. Last year, the region had won 26 Lions in… Read More
