hug digital has won the digital businesses of cleaning detergents brand ‘Clorox’, German insurance company ‘Allianz’, Gouna-based real estate project ‘Mangroovy Residence’, London-based tea magnate ‘Ahmad Tea’ and Cairo-based investment fund ‘Naeem Holding’. “We’ve been very busy at hug digital over the past six months… Read More
Cannes Lions International Festival of Creativity is still a few days away but the action around the Festival has sure begun. For creatives in the Middle East & North Africa (MENA) region, the year has kicked off well with a shortlist from Memac Ogilvy in… Read More
Michael Nederlof, the out-going CEO of Dentsu Aegis Network MENA, who would be leaving the region to take up another role at the Network, spoke candidly to the team behind the #OnTheCouchWith series — James Welch and Gilles G Vidal. James Welch tells us, group… Read More
GroupM’s significant portfolio restructure that will merge two of its agencies – MEC and Maxus into a yet to be named entity will take some time before its takes shape in the Middle East & North Africa (MENA) region. “We are just beginning a transition… Read More
Data once had an ominous role in marketing, now it’s every marketer’s most valuable resource. Data-driven marketing ensures campaigns have impact, touching people in a way that has far greater resonance than blanket messaging. Not only this, it makes it easy to put a scalable… Read More
Dentsu Aegis Network’s digital creative agency based in Cairo and Dubai, Digital Republic linked by Isobar, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority. The agency will create and execute a number of digital… Read More
Sohar Port and Freezone, the deep-sea port and freezone in the Sultanate of Oman, managed by Sohar Industrial Port Company, has renewed its media agency of record relationship with Initiative MENA. The win followed a competitive three-way pitch, marking this as the fourth consecutive year… Read More
The technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar Millward Brown. Amazon achieved the highest dollar value growth of all brands in the Top… Read More
When creative production company, Baroque MENA, was approached by Publicis Milano to create a campaign around ‘Local Heroes’ the agency knew that its concept had to be extraordinary. It zeroed in on the overriding philosophy that it is local heroes who shape the world around… Read More
As many know, money (and angular momentum) makes the world go round, but who’s dying to make the money? Findings from our 2017 study into generational lifestyles within the Middle East and North Africa (MENA) contradicts the idea that Generation Z consists of egocentric Snapchatters… Read More
