Just ahead of the Cannes Lions International Festival of Creativity, scheduled to take place from June 16-24 2017 in France, the Festival has announced the shortlists for the Innovation Lions Award. In this category that celebrates the role of technology in advertising and communication, a… Read More
The first shortlist of The WARC Awards, a new global competition honoring the effective use of emerging marketing disciplines, is now released. A total of 19 entries from 10 countries have been shortlisted in the Social Strategy category, which links social strategy to business success.… Read More
As Snap Inc gets aggressive in the Middle East & North Africa (MENA) region, it has support from several media owners for its new platform – Discover. MBC is one of these, being among the first in the region targeting snapchatters with localized content. MBC… Read More
Nissan Motor Corporation has appointed Hussein M. Dajani, who had recently quit hug digital as its COO after a two-year stint, as its General Manager – Digital Marketing for the Africa, Middle East and India (AMI) region. The development will be effective on June 18,… Read More
As social becomes more important as a tool for online product research, the boundaries between search engines and social networks have been weakening for some time. Crucially, social networks now have a lead over search engines for product or brand based research, with the majority… Read More
In Ramadan, men in most parts of the world, usually tend to relax before Iftar or around Suhour. Their time is spent in work or with friends or playing with the children. And in most cases, their role ends there. It is usually the women,… Read More
OSN, together with Socialize, has launched a bold campaign that states unequivocally that House of Cards Season 5 is going to air only on the OSN network, and not on Netflix. “The purpose of the campaign is to tell people in an engaging, entertaining way… Read More
In line with the previously announced business strategy, Ericsson in Market Area Middle East and Africa (MEA) has taken on board Wojciech Bajda as Head of Ericsson in Gulf Council Countries (GCC) and Global Customer Unit (GCU) Zain and a member of the Market Area’s… Read More
GroupM has undertaken a significant portfolio restructure that will lead to the merger of two of its agencies – MEC and Maxus into a yet to be christened entity. The global move will roll out in different ways, depending on the markets. In most cases,… Read More
Don’t block all ads; we will block the annoying ones for you – that would be Google’s pitch in a nutshell as it gears up to block what it calls ‘annoying’ ads in its Chrome browser. This is part of a broader effort by industry… Read More
