Work from various agencies in the Middle East & North Africa (MENA) region has been significantly recognized at one of the leading global award platforms of the advertising industry – The One Show. Thirty finalists have been shortlisted in the Show. The competition, celebrating the… Read More
Among the 20+ automotive brands tracked within the GWI survey, it’s Audi that car owners are most likely to describe as high quality, with BMW and Mercedes-Benz also scoring highly on this metric. Yet while German automotive brands dominate the top 5 when it comes… Read More
Selling to consumers has become tougher than ever. Technology allows the consumer to know more about a brand. It also offers several different ways to communicate its value in unique ways but the battle to win over the ‘distracted’ consumer presents a plethora of challenges.… Read More
A collaboration between ACT Responsible and The Gunn Report, The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. A total of 702 campaigns produced… Read More
Various music streaming apps are undertaking steps to converting more users into their paid-for tier. At present, there is significant disparity between these tiers. According to Global Web Index data, there is a 50-point gap between those who say they use music-streaming services (62 percent)… Read More
The ‘Invest in Sharjah’ brand is quite literally taking to the skies, as the Sharjah FDI Office, a unit operating under the government of Sharjah, and Air Arabia sign an agreement to that effect. Under the agreement, Air Arabia will brand its flights and operational… Read More
Vogue Arabia is facing more challenges than it would have imagined as leadership shifts in its editorial, and readers take to social media to question the choice of the new Editor-in-Chief. Last week, the fashion news media had gone abuzz with the development of Saudi… Read More
E-Vision, a fully owned subsidiary of Etisalat, has signed a strategic partnership with MBC Group to obtain exclusive rights to distribute MBC channels in the UAE. This strategic announcement makes E-Vision the point of contact for distribution of MBC channels in the UAE. In other… Read More
Social media’s popularity as a platform in the Middle East & North Africa (MENA) region for political leaders to connect with people is not questioned any longer. This is further reiterated in the Burson-Marsteller’s ‘World Leaders on Instagram’ study, where of the top 10 most… Read More
Earlier this year, Arabian Automobiles Company, the exclusive dealer for Infiniti in the region, had unveiled Middle East & North Africa (MENA)’s largest video billboard, reasserting the role that content plays in connecting with consumers. In a recently released film detailing the making of the… Read More
