Former Business Insight magazine editor Tanya Selley has launched a new media platform called shh-business.com. Created as a business advice and current affairs platform, shh-business.com will bet high on social media driven. It will be a business-related, non-mainstream media platform for companies to deliver their messages to… Read More
The pay TV market in the Middle East and North Africa (MENA) has seen growth in 2016. According to a new analysis from IHS Markit, pay TV households topped the five million mark for the first time in the region’s history, growing 8 percent year-on-year. Revenues… Read More
IPG brands UM and FP7 have added Kuwait to Simon Bowthorpe’s overall responsibilities. Hitherto the Managing Director of UM Qatar, Mr Bowthorpe now has the additional charge as Managing Director of both UM Kuwait and FP7 Kuwait (FP7/KWI). In his new role, he will continue to oversee… Read More
Supporting businesses in the region to drive productivity, efficiency and sustainable development and reinstating its position as a ‘Partner of Choice’ for its customers, Canon Middle East has unveiled the concept of ‘Explore, Inspire, Improve’ as part of its Canon for Business’ offering. Canon for… Read More
Aided by substantial advances in mobile connectivity, smartphones have brought on-the-go entertainment consumption into the mainstream. People are squeezing their favorite shows or playlists into their busy lifestyles, whether that’s during the morning commute or at the gym – with regular exercisers and users of… Read More
Media measurement and insights company Effective Measure has released 31 new Persona and Automotive Intender audience data segments to help advertisers improve their targeting through programmatic advertising. The new audience segments are built from audience behavior and onsite survey data collected by Effective Measure. Effective… Read More
Club Apparel, which comprises over 70 international brands, is considered to be performing the most strongly in the eyes of UAE shoppers when it comes to rewarding customer loyalty, but retailers in general are failing to drive devotion among consumers. This was a key finding… Read More
Leo Burnett Dubai has won the entire Ferrero Group’s portfolio of brands in the GCC region. The new partnership will see the agency handle a holistic 360-degree scope of managing all through the line, social and digital aspects for the entire Ferrero portfolio of brands… Read More
Saudi Telecom Company has topped the list of most valuable telecom brand in the Middle East, according to the latest analysis by Brand Finance. The report ‘Global 500 2017’ lists down 500 valuable brands across the world. STC also emerged as Saudi Arabia’s most valuable… Read More
Collaboration appears to be the route for Cicero & Bernay Public Relations (C&B). The agency has now enhanced its MENA region network capabilities through strategic affiliations with Daily Public Relations (Daily PR) in Bahrain, and ProComms in Oman. In 2016, it expanded its reach across the… Read More
