In a move to strengthen its position in global mobile programmatic, InMobi, a global mobile advertising platform, has appointed Stuart Bartram as VP of Brand Solutions and Programmatic across Asia Pacific, Middle East and Africa (APMEA). Based in Australia, Mr Bartram brings a wealth of… Read More
MEDPUSH has signed an affiliation agreement with EMM International, a global media auditing and management consultancy firms to represent EMM in the Middle East & North Africa (MENA) region. The agreement aims to expand the geographical coverage of EMM International and enables MEDPUSH to have… Read More
What are internet users’ habits when they look for advice choosing medicines or drugs for everyday ailments such as sore throats and headaches? Data from Global Web Index indicates that the majority still look to GPs, pharmacists and friends/family, but a considerable amount are now… Read More
David Parkinson and Rich Rust, former Heads of Digital for Nissan, have joined forces to launch Brave & Heart. The team dubs it a new kind of consultancy with an agile organization at its core and a central mission to drive transformative digital activity for… Read More
Bayer, a life science company with over a 150-year history in health care and agriculture, has assigned Cheil to launch, build and manage its regional Facebook led social media profile in the Middle East and Africa (MEA) region. Effective immediately, Cheil will provide a full… Read More
The World Media Group (WMG), a strategic alliance of 10 global media brands, is addressing the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed… Read More
Unilever has launched Forsaty, a campaign that seeks to discover the next female vlogging star in the GCC region in partnership with global video-sharing platform YouTube. The two-month campaign will reward one up-and-coming vlogger with a cash prize of USD 35,000 and a one-year contract… Read More
The Cannes Lions International Festival of Creativity has named Burger King as the Creative Marketer of the Year 2017. The award will honor Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products. Burger King… Read More
In many ways, we take technology for granted and often misuse it in what we think is creative. Technology has opened up creative floodgates but we are now drowning in content oceans. Courtesy connectivity, all creative inhibitions and barriers are lifted and the walls between… Read More
The connection between Premier League club Arsenal FC and Emirates Airlines is arguably one of most recognized and powerful partnerships in sports. And, as Global Web Index data shows, it is one which is built on solid foundations. Among those internet users who identify as… Read More
