On the second day of the Festival, the Dubai Lynx International Festival of Creativity has shortlisted the entries in the Innovation Lynx category. Impact BBDO and Memac Ogilvy & Mather have two entries each in the shortlist comprising only eight entries. Impact BBDO’s work for… Read More
Meltwater, a media intelligence solutions provider, is launching a tool created specifically for the executive called ‘Executive Alerts’. The service provides users with insights about their company, competitors and industry, sent directly to their smart device, enabling decision making in an instant. Executive Alerts uses… Read More
Creativity is credited with all of human progress. It can drive economy and human development, and this is one reason why award winning creative work is a celebration not only for a specific industry but for a nation at large. Over the years, the Middle… Read More
Social messaging apps are primed to make a substantial impact in the fintech arena, and TransferWise’s recent move allowing users to send money internationally via Facebook Messenger’s chatbots is the latest in a long line of social integrations. Almost two in three messaging app users… Read More
The Directory Big Won 2016 rankings placed the BBDO Network ahead of any of its competitors – a feat that BBDO is perfecting year-on-year. One of the main contributors to this success is the fact that the agency stood numero uno in 12 of its… Read More
Most media, advertising and marketing professionals from across the region would be busy making their way to the Dubai Lynx International Festival of Creativity as the four-day forum and awards kicks off today. The Festival organizers have increased all elements of the Festival with five… Read More
By James Welch & Gilles G Vidal, #onthecouchwith Creativity is not always explicit, so they say. Certainly, it’s implicit in many things around us here in the UAE. This is the place where creative things really happen. Ask Elon Musk about why we can implement… Read More
Global marketing intelligence service, Warc, has launched a new regional competition – The Warc Prize for MENA Strategy – a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa (MENA) region. “This is a new kind… Read More
Meltwater, the global media intelligence firm, has strengthened its regional team with the appointment of Christo Van Wyk as Area Director for Middle East and India. Mr Van Wyk has worked for Meltwater since 2009, initially joining the company’s Cape Town branch as a Client… Read More
This year, Dubai Lynx has launched a dedicated program, Sundowner Sessions, focused on commercial production, its challenges and opportunities for the future. Hosted by twofour54, the sessions will feature a range of some of the region’s top producers and directors. “This series of talks caters… Read More
