Dentsu Aegis Network has appointed Iyad Tibi as Regional General Manager at iProspect. He will contribute to the agency’s evolution, working to diversify and develop its service offering while driving regional expansion. He will report to Michael Nederlof, CEO of Dentsu Aegis Network MENA “We are… Read More
Ad blocking continues to be a hurdle that marketers and related professionals will encounter in the year ahead. In the last year, various regions have responded to ad blocking differently in pace but similar in the fact that each region has seen an increase in… Read More
Ronald Sawaya has been promoted to the position of Head of Investments at Omnicom Media Group in the Kingdom of Saudi Arabia. Prior to this, he was Director-Investments at OMD Arabia. In his new role, he will guide and supervise the buying function across the… Read More
In many discussions, Twitter is the live connection to culture – locally as well as globally. People turn to Twitter to share their joys and also to gain support and solidarity in times of crisis. Everyday, #LoveHappens in different forms on Twitter. In the last… Read More
OMA Emirates has acquired India based MobiSwipe Technologies,, a mobile payment solutions company. MobiSwipe enables merchants to accept credit and debit card payments via a mobile application. The investment broadens OMA Emirates’ overall services and solutions portfolio in the Middle East, Eastern Europe and the… Read More
Most cases of domestic abuse begin with what people consider a ‘light tap’. The Dubai Foundation for Women & Children (DFWAC) and FP7/DXB have used this insight to spread awareness around the subject, leveraging the Instagram platform. The agency has used Instagram stories’ tap feature… Read More
With mobiles now perceived as the most important device by internet users, it’s no surprise that the handheld devices have overtaken PCs/laptops across almost all of the online activities. One of the areas where mobile has made the biggest impact is social networking. Unsurprisingly, 16-24s… Read More
With every new year, comes a familiar sense of determination to embark on a new journey of self-discovery, adventure and purpose – HSBC and its agency J. Walter Thompson built on this optimistic outlook for its One Step Closer campaign. The hero film ‘One Step.… Read More
Project Agora, a premium marketplace in Central Eastern Europe and Middle East, is enabling publishers and advertisers to benefit from the fastest developing form of advertising and content promotion globally, known as content discovery. For advertisers, content discovery is a new way of advertising that… Read More
J. Walter Thompson Company has kicked off the applications process for its third annual Helen Lansdowne Resor (HLR) Scholarship. The Scholarship is an international opportunity that addresses the lack of female creative leadership in the ad industry by empowering female college students with the support… Read More
