Communicators often perceive modern consumers as web-savvy, smartphone-empowered data sifters, who snap up whichever is the best deal of the day. There is an increasing belief that brand loyalty is vanishing. In response, companies have sought to engage with their markets through an abundance of… Read More
Preparation is picking pace for the 2017 edition of the Lisbon International Advertising Festival, the only international advertising festival on a global scale located in Portugal. As the Festival opens up for entries, for the first time, participants that submit their work to the competition… Read More
Real-time digital transactions will transform Middle East ecommerce by 2020, predicted Souq.com while securing a tie-up with SAP. In line with this, the partnership between Souq.com and SAP will help accelerate real-time transactions to support the scaling up of Middle East small and medium sized… Read More
Subway chain of restaurants represented by Shamel Food Company has appointed Magna Global to build its communication strategy and execute a restaurant promotion campaign, as the company prepares for an expansion plan in the Kingdom. The development comes just six months after Magna opened its… Read More
Marketing effectiveness requires striking the right balance not only between close targeting and mass reach but also between the short and long-term strategies, according to Warc, a global marketing intelligence service and Deloitte Digital. “The decision by Procter & Gamble last year to cut back on… Read More
The internet of things (IoT) market in the Middle East and Africa (MEA) region is forecast to defy the region’s economic outlook by growing 19.6 percent year-on-year in 2017 to total USD 7.8 billion, according to a recent update from International Data Corporation (IDC). This… Read More
With the Premier League season now in full swing, Global Web Index takes a look at online viewing behaviors among supporters of one of the biggest clubs – Manchester United. While there’s no denying the appeal and popularity of watching a big sports game live… Read More
GlassQube Coworking and New York University Abu Dhabi (NYUAD) have formed a partnership aimed at developing the startup ecosystem and SMEs (small & medium enterprise) in Abu Dhabi. This move follows the 2016 launch of GlassQube Coworking, an initiative that offers a range of work… Read More
Rehlat, a Middle East online travel agency, has hired Brazen to manage its PR in 2017. Brazen will run a fully fledged press office and has been tasked with taking on all the company’s media relations for the UAE, KSA and Kuwait. Rehlat, which means… Read More
Gene Editing, New Mental Health, Halal Tourism and The Year of Giving, are just a few of the trends that describe a region advancing social change for itself and others, through diversity and inclusion. These were highlighted in J. Walter Thompson Innovation Group MEA’s… Read More
