Most cases of domestic abuse begin with what people consider a ‘light tap’. The Dubai Foundation for Women & Children (DFWAC) and FP7/DXB have used this insight to spread awareness around the subject, leveraging the Instagram platform. The agency has used Instagram stories’ tap feature… Read More
With mobiles now perceived as the most important device by internet users, it’s no surprise that the handheld devices have overtaken PCs/laptops across almost all of the online activities. One of the areas where mobile has made the biggest impact is social networking. Unsurprisingly, 16-24s… Read More
With every new year, comes a familiar sense of determination to embark on a new journey of self-discovery, adventure and purpose – HSBC and its agency J. Walter Thompson built on this optimistic outlook for its One Step Closer campaign. The hero film ‘One Step.… Read More
Project Agora, a premium marketplace in Central Eastern Europe and Middle East, is enabling publishers and advertisers to benefit from the fastest developing form of advertising and content promotion globally, known as content discovery. For advertisers, content discovery is a new way of advertising that… Read More
J. Walter Thompson Company has kicked off the applications process for its third annual Helen Lansdowne Resor (HLR) Scholarship. The Scholarship is an international opportunity that addresses the lack of female creative leadership in the ad industry by empowering female college students with the support… Read More
The UAE is among the world’s top countries in using e-government services to drive economic competitiveness and citizen happiness, experts said in the run up to the World Government Summit. The UAE is making strong progress in its information management, ranking in the Top 30… Read More
Communicators often perceive modern consumers as web-savvy, smartphone-empowered data sifters, who snap up whichever is the best deal of the day. There is an increasing belief that brand loyalty is vanishing. In response, companies have sought to engage with their markets through an abundance of… Read More
Preparation is picking pace for the 2017 edition of the Lisbon International Advertising Festival, the only international advertising festival on a global scale located in Portugal. As the Festival opens up for entries, for the first time, participants that submit their work to the competition… Read More
Real-time digital transactions will transform Middle East ecommerce by 2020, predicted Souq.com while securing a tie-up with SAP. In line with this, the partnership between Souq.com and SAP will help accelerate real-time transactions to support the scaling up of Middle East small and medium sized… Read More
Subway chain of restaurants represented by Shamel Food Company has appointed Magna Global to build its communication strategy and execute a restaurant promotion campaign, as the company prepares for an expansion plan in the Kingdom. The development comes just six months after Magna opened its… Read More
