Adding touch to ads increases engagement and users’ sense of connection with a brand. This is among the top findings of the report ‘Ads You Can Feel: The New Mobile Experience’. IPG Media Lab, the creative technology arm of IPG Mediabrands, partnered with Immersion Corp… Read More
The Lisbon International Advertising Festival is all geared up to kick off the second edition of the Festival. Said to take place on September 21, at Microsoft Portugal’s headquarters in Lisbon’s Parque das Nações, the Festival will start taking submission of works from the February… Read More
Arabian Automobiles Company, the flagship company of the AW Rostamani Group and the exclusive dealer for Infiniti in Dubai, Sharjah and the Northern Emirates, unveiled the largest video billboard in the region to present the latest model of Infiniti cars. Utilizing a combination of three-dimensional… Read More
Warc has launched a new global competition, The Warc Awards, to honor the effective use of emerging marketing disciplines. The Warc Awards are free to enter and are open to submissions from any country and communications discipline. The categories for entries include Effective Content Strategy,… Read More
Warc has announced the Gold, Silver and Bronze winners of the Effective Channel Integration category of the Warc Media Awards. Launched in May 2016, this global case study competition recognizes communications planning that has made a positive impact on business results. The Effective Channel Integration… Read More
It is time for Dubai Lynx again. In the run up to the Festival, the organizers are setting up the content lineup and the focus this year is on innovation and progressive technologies in the region. This year’s speaker line-up looks at how these developments… Read More
Retailers need to know more about the newest generation of shoppers, accordingly build real loyalty with Millennials. Research from global loyalty marketing agency, ICLP, finds that while shoppers over 30 years of age want to build a mutual relationship with their favorite brands, Millennials want brands… Read More
Creative technology agency, Engage Works, that is based in Dubai and London, had made two key hires including naming Abigail Firth as the Managing Director for the Middle East operations. The agency has also appointed Paul Hunter as its Group Commercial Director. Ms Firth’s background… Read More
In 2016, less than five percent of organizations used smartphones to enable access to offices and other premises. By 2020, Gartner, Inc. said that 20 percent of organizations will use smartphones in place of traditional physical access cards. “A significant fraction of organizations use legacy… Read More
Middle East based STEP Group has closed its Series A funding round with a USD 2 million investment from regional investors including Wamda Capital, Equitrust and Dubai Silicon Oasis Authority, and international VC firm North Base Media, which focuses exclusively on media investments. The deal… Read More
