The date is set for one of the most awaited tech launches in the automotive industry. At the CES in Las Vegas, that officially kicks off on Jan 5, Nissan is all set to put its romance with innovation and technology at display. The car… Read More
With IDC predicting ICT (information, communication and technology) spending in the Middle East, Africa and Turkey will reach USD 243 billion in 2017, how Middle East companies use their data will be critical to their survival. By 2020, every Middle East business will become a… Read More
Integrated communications agency, House of Comms, has appointed Rachel Evans as its Account Manager. Previously practicing in the UK, Ms Evans brings with her consumer PR experience, with a focus on the F&B and tech sectors. She has particular expertise working with top tier influencers… Read More
In the lead up to CES 2017, BlackBerry QNX has announced its ‘most advanced and secure embedded software platform for autonomous drive and connected cars’, also known as QNX SDP 7.0. QNX Software Development Platform 7.0 (QNX SDP 7.0) is a 64-bit OS that builds… Read More
Dentsu Aegis Network has begun the year on a busy note in the region. The agency’s digital creative agency, based in Cairo and Dubai, Digital Republic linked by Isobar, won the brief to develop and manage online content and social media services for technology giant… Read More
Homegrown brand Centrepoint leveraged digital and new media to create some innovative marketing campaigns. The creative efforts were rewarded at the recently held Cristal Festival for the clutter-breaking advertising of its latest sale campaign. Centrepoint bagged nine Cristals, including three Gold, at the festival which… Read More
It hasn’t taken long for the smartphone to rise up the ranks to become the most commonly owned device from a global perspective (91 percent of internet users now own a smartphone). But the smartphone’s rapid ascent has had a dramatic and ongoing impact upon… Read More
Undoubtedly, the largest tech convention globally, CES tends to attract over 200000 people from across the world to take a first hand view on the changes in technology that are impacting and changing consumer’s lives. From an advertising and media perspective, CES has been serving… Read More
Spread Communications is supporting local artists with the launch of Spread UNDERGROUND. Dubbed as a CSR (corporate social responsibility) initiative, the project will offer local artists public relations services to build their profiles as pro bono. Spread UNDERGROUND, aimed at aspiring and established artists such… Read More
