After spending seven months in the agency as the Regional Director of Digital and Integration, Matthew Butterworth has been promoted to Managing Director of MullenLowe MENA. In his role so far, Mr Butterworth has been championing the coming of the Digital Age since his early… Read More
HTC may be playing the cautious card in some of the markets its operates in but it is bullish on the Middle East and North Africa (MENA) region. The Taiwanese Android and Windows smartphone manufacturer has two new smartphones — the HTC U Ultra and the HTC… Read More
Following Microsoft’s purchase of LinkedIn back in June 2016, the enterprise networking service has undergone one of the biggest overhauls since its launch in 2003. LinkedIn’s purchase and revamp appears to be accelerating the growth it was already enjoying. Particularly important here is that, while… Read More
The rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017, according to Warc, the global marketing intelligence service. Research suggests a growing proportion of online social activity is ‘dark’,… Read More
Smartphone cameras could be poised to transform a number of industries, as ‘selfies’ transition from frivolous fad to technological phenomenon, according to a new report from Sony Mobile. The report and accompanying research, released in conjunction with Futurizon and based on a survey of 6500… Read More
Publicis Groupe’s much anticipated succession plan is finally underway. The Groupe’s Supervisory Board has named Arthur Sadoun as the successor to Maurice Lévy, assuming the role of Chairman & CEO of Publicis Groupe, effective June 2017. Beginning June 1, 2017, Mr Sadoun will become Chairman &… Read More
Now Facebook users can find answers to the most common questions about privacy and learn how to control their personal information on the social network site. Facebook has launched the Privacy Basics site, a resource that makes it easier for people to know all about… Read More
Adding touch to ads increases engagement and users’ sense of connection with a brand. This is among the top findings of the report ‘Ads You Can Feel: The New Mobile Experience’. IPG Media Lab, the creative technology arm of IPG Mediabrands, partnered with Immersion Corp… Read More
The Lisbon International Advertising Festival is all geared up to kick off the second edition of the Festival. Said to take place on September 21, at Microsoft Portugal’s headquarters in Lisbon’s Parque das Nações, the Festival will start taking submission of works from the February… Read More
Arabian Automobiles Company, the flagship company of the AW Rostamani Group and the exclusive dealer for Infiniti in Dubai, Sharjah and the Northern Emirates, unveiled the largest video billboard in the region to present the latest model of Infiniti cars. Utilizing a combination of three-dimensional… Read More
