Agencies in Israel, Turkey and UAE won 13 Pencils and 15 Merits at The One Show 2020, this year’s global awards for creative excellence in advertising and design, produced by The One Club for Creativity. Leading the way was McCann Tel Aviv with McCann Worldgroup… Read More
How do you measure tears? And hugs? Such were the questions raised on the hot topic of measuring creative effectiveness by Ogilvy veteran and India’s iconic adman Piyush Pandey at the 2019 edition of Dubai Lynx. Apart from pondering about hard yet real questions like… Read More
FP7/MENA has continued its record at the Global Effie Index. The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Globally, McCann Worldgroup (1565 points) unseats… Read More
One may say, about time, but the Global Effies will finally be seeing a juror from the Middle East & North Africa (MENA) region in its 2018 edition. This year the Global Effie competition, that celebrates marketing communication efforts that have proven their effectiveness in… Read More
McCann Health, part of McCann Worldgroup, has appointed Marcus Sigurdsson to the new position of Global Chief Digital Officer. With this move, McCann Health signals a heightened focus on enhancing its digital innovation and data and analytic capabilities, following a year of growth through the… Read More
FP7/DXB is beginning 2018 with a new leader onboard and Jon Marchant, the agency’s recently appointed managing director, is looking forward to this new mandate. Mr Marchant, who has recently moved to Dubai from McCann Central in the United Kingdom, is credited with creating one… Read More
As part of McCann Worldgroup, FP7/MENA has concluded the agency’s day-on-the-street, hunting for truth. On October 10, 2017, McCann Worldgroup conducted its Truth About Street research in over 100 countries with nearly 20,000 employees. In the Middle East & North Africa (MENA) region, over 300… Read More
In an unprecedented global research initiative, McCann Worldgroup has enlisted all of its employees around the world to leave their desks for a day and head to the streets in their local markets to meet with and interview people face-to-face to gain insights into their… Read More
Interpublic Group (IPG) has ended 2015 with a boost in total organic revenue, beating the expectations in the fourth quarter. IPG is currently the third largest advertising company in the world and its portfolio include McCann Worldgroup, FCB, Mediabrands and Weber Shandwick among others. In… Read More
“Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone…” Thus crooned Bob Dylan. By now, even my 10-year-old nephew acknowledges that our region is sailing into murky… Read More
