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PHD

Unilever Consolidates GCC Digital Mandate With MCN

Unilever Consolidates GCC Digital Mandate With MCN

7 years ago by Sana MahmudAdvertising

Unilever has completed the review of its digital media duties in the GCC region, which was part of a global arrangement. Following this, the FMCG major has now moved its digital mandate to MCN Network’s Magna Global. The incumbent on the business is PHD MENA.… Read More

PHD Picks Up Huawei’s Media Mandate In Egypt

PHD Picks Up Huawei’s Media Mandate In Egypt

7 years ago by AM News DeskAdvertising

Smartphone manufacturer Huawei Consumer Business Group Egypt (Huawei) has completed its recent three-way review with the appointment of PHD Egypt as its new agency of record. The full media account is the first win for the media agency’s newly opened Cairo operation. The pitch was… Read More

PHD Lebanon Marks First Birthday With Huawei’s Digital Biz

PHD Lebanon Marks First Birthday With Huawei’s Digital Biz

7 years ago by Kiran KidwaiAdvertising

PHD is celebrating its first-year anniversary in Lebanon, adding Huawei’s digital portfolio to its client roster in the market. The move comes as the region looks to transform its media offering in line with the growing digital trends. Huawei, one of PHD’s network clients, had… Read More

PHD Adds Egypt To Global Footprint

PHD Adds Egypt To Global Footprint

7 years ago by AM News DeskAdvertising

Following its recent launch in Beirut, PHD is now setting up operation in Cairo, Egypt. Located in the central district of Zamalek, the new agency is the network’s fifth location in the Middle East including Dubai, Abu Dhabi and Riyadh. As per the Omnicom Media… Read More

Why Social Media Influencers Must Exert Care

Why Social Media Influencers Must Exert Care

7 years ago by Jawad AftabDigital

In marketing and advertisement, authenticity and transparency can make all the difference in building trust with consumers. More people are now looking for the quality of the content that is being presented. Misinformation in social media campaigns is not only compromising influencer credibility but also… Read More

DMS Goes All Out To Ensure Quality Content In Video Product

DMS Goes All Out To Ensure Quality Content In Video Product

8 years ago by AM News DeskDigital

Digital Media Services (DMS), the digital media arm of Choueiri Group has recently entered into an exclusive launch partner agreement with PHD UAE, the digital media planning and buying agency for Unilever North Africa & Middle East, for its new DMS video product. The partnership… Read More

PHD MENA Signs Viewability Deal With DMS For Unilever

PHD MENA Signs Viewability Deal With DMS For Unilever

8 years ago by Asma WangdeDigital

PHD has secured a launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. PHD’s agreement with DMS is designed to safeguard Unilever’s investments by securing an inventory that adheres to the marketer’s stringent viewability guidelines. The FMCG group… Read More

PHD Leads RECMA’s 2016 Pitch Competitiveness In MENA

PHD Leads RECMA’s 2016 Pitch Competitiveness In MENA

8 years ago by AM News DeskAdvertising

Following a number of new business acquisitions in 2016 and retention of existing accounts, the Paris-based consultancy Research Company Evaluating the Media Agency Industry (RECMA) has ranked PHD first in its 2016 Competitiveness in Pitches (Compitches) report for the Middle East. PHD also led the… Read More

Omnicom Media Group MENA Named No. 2 Top UAE Employer

Omnicom Media Group MENA Named No. 2 Top UAE Employer

8 years ago by Zeba MahmudAdvertising

In its sixth year of participation, Omnicom Media Group MENA, along with its agencies, has been named the runner-up best employer in the UAE by the Great Place to Work Institute. It is the marketing holding group’s highest-ever ranking in the list and the fourth… Read More

Omnicom Media Group Tops RECMA’s 2016 New Biz League

Omnicom Media Group Tops RECMA’s 2016 New Biz League

8 years ago by Zeba MahmudAdvertising

Omnicom Media Group has topped the 2016 Major Wins report from the Research Company Evaluating the Media Agency Industry (RECMA), ranking the net new business balance of wins and departures from January 1 – December 31, 2016. Winning 29 percent of the USD 20.1 billion… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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