The competition will be a tough one in the Integrated Lynx category too at the Dubai Lynx International Festival of Creativity. FP7/ has two entries in the shortlist for the work done for Mastercard and Coca-Cola. BBDO Pakistan Lahore, Beattie + Dane Kuwait, J. Walter… Read More
As the awards night closes in, the Dubai Lynx International Festival of Creativity has announced the shortlist for the Creative Effectiveness category. A total of eight entries have made it to this category that specifically celebrates creative ideas that have worked in achieving business goals,… Read More
Professional equality seems to be far from us, and the team at Wunderman BA believes this wholeheartedly. Globally just about 24 percent of CEOs are women and only one out of four with a degree have a job. Advertisement industry is no different. IWD Wunderman… Read More
Grey Group has promoted Nadim Khoury to Chief Executive Officer – Grey Advertising MENA. He will report to Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East & Africa. The development comes at a time when Eric Hanna is leaving the organization to… Read More
Very few platforms can bring the regional creative fraternity together like the Dubai Lynx International Festival of Creativity that will culminate with the Dubai Lynx awards on March 8, 2017. As creative doyens gather, exchanging notes on trends to look out for and the big… Read More
For the more successful organizations, especially in the marketing, advertising and media domain, the most important asset are its people. While businesses realize this, there can be a gap on how this manifests in the workplace in equipping people to deliver the best. Innovation Expert… Read More
A total of 50 entries have made it to the Media Lynx category at the Dubai Lynx International Festival of Creativity 2017. Much as is seen in the other specialist categories, every year, in the media category as well, the larger portion of shortlisted work… Read More
As is the case year on year, and across platforms, the PR category has more representation from creative agencies versus PR agencies themselves. This year, at the Dubai Lynx International Festival of Creativity, Edelman has managed to score a shortlist. The lead in the category… Read More
The 33 shortlisted entries in the Promo & Activation Lynx shortlist appear to be well divided among the top contenders. FP7/ has seven shortlists in the category – one from FP7/Bey Beirut, two each from FP7/Cai Cairo, FP7/Dxb Dubai and FP7/Tun Tunis. BBDO has six… Read More
A total of 47 entries have made it to the Print & Publishing shortlist in the Dubai Lynx International Festival of Creativity. TBWA\ has 14 of these. TBWA\Istanbul has been shortlisted for Nasmed, and TBWA\Raad Dubai has been shortlisted for Go Sport and Emirates Group.… Read More
