Cicero & Bernay Public Relations (C&B) has strengthened its Middle East & North Africa (MENA) region capabilities by expanding into Algeria and Tunisia through a new strategic affiliation with Kalima. The agreement follows C&B’s recent partnerships with Daily Public Relations in Bahrain and ProComms in… Read More
Following a number of new business acquisitions in 2016 and retention of existing accounts, the Paris-based consultancy Research Company Evaluating the Media Agency Industry (RECMA) has ranked PHD first in its 2016 Competitiveness in Pitches (Compitches) report for the Middle East. PHD also led the… Read More
The IAA UAE has established a new forum to represent specific goals related to the expansion and good practices of the film and video advertising production community in the UAE. Professional content production is central to the requirement of a thriving advertising category. As the… Read More
To address gender bias in advertising, Cannes Lions International Festival of Advertising has put together the See It Be It program. This year 15 women will participate in this initiative including names from Pakistan and Nigeria. The See It Be It program was launched in… Read More
Beesline, a natural cosmetic brand in the Middle East & North Africa (MENA) region, has selected Initiative MENA to handle its digital media duties in Kingdom of Saudi Arabia and Iraq. Under the arrangement, the agency’s Beirut office will be responsible for the digital media… Read More
Social conversations during Ramadan have long-centered on the broader celebration of the Holy Month and flagship TV shows that are associated with it. But increasingly, consumers are shifting the Ramadan conversation from the spirit and macro-moments of the Holy Month, to the day-to-day habits, lifestyle… Read More
In the Middle East and North Africa region, digital video consumption has risen fastidiously. Marketers and brands are revamping their digital marketing strategies to gain consumers attention and catch up with the changing digital behavior of consumers. In one of its recent case studies, Google… Read More
The One Club for Creativity has awarded all winners for the 44th Annual One Show including in the remaining categories of cross-platform, film, intellectual property, interactive, mobile, radio, social influencer marketing, social media and UX/UI. There were 243 Pencils awarded in all including 70 Gold,… Read More
Facebook is going all out to remind marketers the role that the social media platform plays when it comes to connecting with consumers during Ramadan in the Middle East & North Africa (MENA) region. The playbook that it has put together for marketers and agencies… Read More
Y&R is seeing a change of guard in the Middle East & North Africa (MENA) region, as Georges Barsoum takes charge of the agency as its CEO. Mr Barsoum succeeds Ramzy Abou-Ezzedine, who has led the agency since 2015 and was instrumental in repositioning the… Read More
