With its number of clients growing in the region, PHD has now expanded its footprints in Lebanon. Based in the Capital, the office at Beirut will be headed by industry veteran Maroun Hassoun who has taken the role of General Manager. The Omnicom Media Group-owned… Read More
Digital and direct agency Flourish has added the Samsung Gulf Electronics CRM mandate to its roster following a competitive four-way pitch. The work will encompass digital CRM strategy and delivery, as well as creative across the entire consumer product portfolio including mobile, tablet, wearables, television,… Read More
Omnicom Media Group has topped the 2016 Major Wins report from the Research Company Evaluating the Media Agency Industry (RECMA), ranking the net new business balance of wins and departures from January 1 – December 31, 2016. Winning 29 percent of the USD 20.1 billion… Read More
HP Inc. introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with actor Christian Slater and the premiere of the newly launched HP Studios’ web series, The Wolf, highlighting how corporate… Read More
The year 2016 has been good for the region, particularly for the United Arab Emirates, in context to winning on the global and regional advertising stage. After being named number four in the Directory Big Won 2016, some more good news comes from the The… Read More
When observed closely, there are several insights to ad skipping behaviors. Most notable is that people skip based on the fact that it’s an ingrained behavior. This is further exacerbated by the fact that not only do the majority of onliners skip ads, but they… Read More
Lions Health, Cannes Lions International Festival of Creativity’s dedicated stream focused on life-changing creativity, has today named June Laffey of McCann Health as the 2017 Pharma Lions Jury President and Serviceplan Health & Life’s Mike Rogers as the Health & Wellness Lions Jury President. “The… Read More
Omobono, a creative and technology agency for global brands, has opened up an office in Dubai, marking the beginning of its UAE operation, following a successful year that included being named B2B Marketing Agency of the Year at The Drum Network Award’s and receiving a… Read More
As an experienced creative who has worked and lived in several countries around the globe, I do believe that Italy is one of the best countries in the world for food, the arts and yes, for creativity. Three years ago, the Art Directors Club Italiano,… Read More
InSkin Media, the international advertising technology business, has promoted Sebastian Schindler to Global Insights Lead. The promotion is a result of InSkin’s increased focus on its international activities, following the expansion to UAE in 2016 with the opening of a Dubai office and the growth… Read More
