Twenty years after author Adam Morgan coined the concept of the challenger brand in Eating the Big Fish, global media network PHD has announced it will again be collaborating with the expert on the subject in a new publication, that launched during Cannes Lions. Drawing… Read More
Cannes Lions ended day three with awards given in the PR Lions, Media Lions, Direct Lions, Creative Strategy Lions, Creative Data Lions and Social & Influencer Lions categories. Agencies from the Middle East & North Africa (MENA) region and Pakistan added four more Lions on… Read More
Publicis Sapient has appointed John Maeda as Chief Experience Officer. Mr Maeda joins Publicis Sapient from Automattic, where he served as the Global Head of Computational Design + Inclusion. “John Maeda is one of the most extraordinary design and technology thinkers of our age, with an… Read More
After a spectacular start, bringing home the region’s first Grand Prix, BBDO is continuing the awards tally at the Cannes Lions International Festival of Creativity. The second day of the festival ended with two more Lions for the Middle East & North Africa (MENA) region… Read More
After a massive start for the Middle East & North Africa (MENA) region, with Impact BBDO winning a Grand Prix in the Print & Publishing Lions category, Cannes Lions International Festival of Creativity announced five more category shortlists on day two. These included Social &… Read More
Zubair S. Siddiqui, Managing Director UAE, has decided to move on from UM effective July 2019. Originally from Mumbai, Mr Siddiqui – who joined the then ‘UM7’ in 2002, has helped UM win several key accounts, and built successful client relationships. He is moving on… Read More
The Middle East & North Africa (MENA) region has quite the start to Cannes Lions International Festival of Creativity. The year has begun with a Grand Prix to Impact BBDO in the Print & Publishing Lions category (Communication Track) for ‘The Blank Edition’ entry. Impact… Read More
With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The winners leverage some of the most powerful components of best-in-class advertising. The third ad ranked globally… Read More
The Warc Awards 2019 saw agencies winning a total of four Golds, four Silvers and five Bronzes apart from two Special Awards and a Grand Prix in the Effective Content Strategy category. This is the final category in this year’s Warc Awards, a global search… Read More
Following a multi-agency pitch, Leo Burnett MEA has won the creative services assignment for Bee’ah, a Middle East sustainability company, to further establish and strengthen its brand. The agency will develop an integrated re-launch communication strategy and design corporate and brand communications campaigns to forge… Read More
