The Middle East & North Africa (MENA) region has put a win on the awards scoreboard at the Cannes Lions International Festival of Creativity 2018. The Classic Partnership Advertising has won a Bronze Lion in the Pharma Lions category, part of the Health track. The… Read More
Cannes Lions International Festival of Creativity 2018 has kicked off and the Middle East & North Africa (MENA) made its presence felt on day one itself. FP7/MENA took the stage at the festival, taking a full house of attendees on a journey into creativity that… Read More
The Cannes Lions International Festival of Creativity 2018 has announced its first set of shortlists. The Middle East & North Africa (MENA) region, including markets Pakistan and Turkey, have cornered a total 31 entries that will be competing for the final metal. As is known,… Read More
The Cannes Lions International Festival of Creativity 2018 has announced the final contenders for its category of good – Glass Lions. Only one entry has made the cut from the Middle East & North Africa (MENA) region. The convention challenging work from Mashrou’ Leila, driven… Read More
Geometry Dubai, WPP’s brand activation network, has launched an ecommerce accelerator, a program to help brands develop fast-track plans and optimize their ecommerce presence for sales uplift and increased return on investment (ROI). Touted as a first-of-its-kind program for the Middle East & North Africa… Read More
A Decemberish Thursday 7:15 PM, a few decaffeinated espressos, and a mouthful of Hershey’s kisses as we concluded a decent 2017 and a perplexing 2018… But there we were, investigating the status quo of our clients’ business across 14 offices and examining the region’s media… Read More
Consumers are seeking to strike a balance between guilt and pleasure. According to a Havas study, there are some deeply contradictory global issues that shoppers around the world are contending with. The study explores the current global tensions between love of shopping and ownership, and… Read More
As the last leg of Ramadan is underway, there are 10 days to go to submit entries for the Lantern Award by YouTube. The award that recognizes advertising campaigns during Ramadan and Eid Al Fitr returns for the third year. An algorithm will determine the… Read More
UM MENA has appointed Brendan Bourke as Head of Digital for the Middle East & North Africa (MENA) region. In his role, Mr Bourke will be responsible for driving the digital agenda of the agency and will focus on the development of digital consumer experiences… Read More
As Ramadan draws to a close, the Road Safety Awareness campaign launched by NSG’s news distribution arm, AETOSWire, and Road Safety UAE, an initiative that aims to bring about safety to roads in the region, encourages drivers to adopt safe driving habits and turn it… Read More
