Signaling an accelerating shift in the digital video consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent, according to Accenture 2017 Digital Consumer Survey. The global… Read More
Rumors emerged last week that Google could be planning to add default ad-blocker functionality to its mobile and desktop versions of Chrome, a move that could potentially halt the growth of third-party options and give Google more control over the definition of what is an… Read More
LinkedIn has crossed the 500 million-member mark, across 200 countries. The Middle East & North Africa (MENA) region has played its part contributing over 22 million members in all. In MENA, the UAE is among the strongest LinkedIn markets with over three millions members. Interestingly, UAE… Read More
More often than not, people turn to social media in order to show-off to friends, collect as many ‘likes’ as possible and in the process, feel good. As is widely discussed, this quest for social validation is not necessarily rooted in truths. The point is… Read More
hug digital and HMD Global, the exclusive licensee of the Nokia brand for mobile phones and tablets, have signed a deal making hug the digital marketing communications agency for HMD across social, community management, creative and listening services. hug digital will be working closely with… Read More
IT solutions provider, Gulf Business Machines (GBM), is looking at social media channels more seriously for meeting its sales objectives. The company is adopting LinkedIn’s Sales Navigator tool that enables salespeople to tap into the professional network to find and build relationships with prospects and… Read More
Among the 20+ automotive brands tracked within the GWI survey, it’s Audi that car owners are most likely to describe as high quality, with BMW and Mercedes-Benz also scoring highly on this metric. Yet while German automotive brands dominate the top 5 when it comes… Read More
Various music streaming apps are undertaking steps to converting more users into their paid-for tier. At present, there is significant disparity between these tiers. According to Global Web Index data, there is a 50-point gap between those who say they use music-streaming services (62 percent)… Read More
Social media’s popularity as a platform in the Middle East & North Africa (MENA) region for political leaders to connect with people is not questioned any longer. This is further reiterated in the Burson-Marsteller’s ‘World Leaders on Instagram’ study, where of the top 10 most… Read More
Aided by substantial advances in mobile connectivity, smartphones have brought on-the-go entertainment consumption into the mainstream. People are squeezing their favorite shows or playlists into their busy lifestyles, whether that’s during the morning commute or at the gym – with regular exercisers and users of… Read More
