As content gains more importance in any marketing plan eyeing business outcomes, some themes can assist in creating the most effective campaigns. Warc has attempted to articulate these drawing from the winners of the Effective Content Strategy category of this year’s international Warc Awards. “Despite… Read More
Oracle and LinkedIn are working together to help HR professionals meet the shifting demands of the talent economy. A series of new integrations between Oracle’s Human Capital Management Cloud (Oracle HCM Cloud) and Taleo Enterprise Edition, and LinkedIn, will help HR teams attract, engage and… Read More
Emirates Integrated Telecommunications Company Emirates Integrated Telecommunications Company (EITC) has added Netflix to its content bouquet for subscribers. The association will enable du and Virgin Mobile customers to access Netflix content across both TV and mobile services. “Our partnerships are key catalysts in making EITC… Read More
If there was one key takeaway from the recently held Socialbakers Engage summit in Dubai, it was about the importance of data driven solutions in social media marketing. “Gone are the days of guesswork” was a point that most speakers asserted. “The Middle East and… Read More
The UAE’s Telecommunications Regulatory Authority (TRA)’s mGov page on Twitter has surpassed the mark of 500K followers. The development comes on the back of UAE government’s keenness to communicate continuously and effectively with all segments of society, thereby serving UAE Vision 2021. This reflects the… Read More
In order to help talent professionals to keep track of workforce market trends, identify talent pools and understand how talent flows to and from peers, LinkedIn has launched a business intelligence tool ‘Talent Insights’. LinkedIn’s first self-service data product, Talent Insights taps into its network… Read More
In-Stream Video Ads, designed to unlock incremental revenue for publishers who want to monetize their videos on Twitter, have made an update to include global audiences. In-Stream Video Ads aim to make it easier for advertisers to reach relevant audiences and align with trustworthy content.… Read More
Souq.com is participating as the gold sponsor of the Glowork Career Fair that aims to encourage more women into the kingdom’s workforce. Glowork is the largest women’s employment and recruitment event in the Middle East and will be held in Riyadh from 1st to 3rd… Read More
Jollychic, a multi-category ecommerce platform in the Middle East, is a strategic partner of the first Chinese Film Week in Dubai. Jollychic manifests its business philosophy through its understanding of film arts. “We are absolutely delighted to be part of the first Chinese Film Week… Read More
An effective social media strategy will drive business success. Warc has attempted to list out some trends that reiterate this point in its ‘Effective Social Strategy Report 2018’. “Social is now firmly established in the media mix, though its ability to connect with communities in… Read More
