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Page 190

MCN Turns Pink To Mark Breast Cancer Awareness

MCN Turns Pink To Mark Breast Cancer Awareness

6 years ago by Zeba MahmudAdvertising

MCN, the Middle East Communications Network, as a group is participating in the global initiative of marking October as Breast Cancer Awareness month. To support the cause, MCN has changed its logo to incorporate the Pink Ribbon – the widely recognized global symbol of Breast… Read More

Debut Middle East Stevie Awards Call For Entries

Debut Middle East Stevie Awards Call For Entries

6 years ago by Zeba MahmudAdvertising

The Stevie Awards, organizer of the global business awards programs, has issued a call for entries for the 2020 (first annual) Middle East Stevie Awards; the first business awards program to recognize innovation in the workplace throughout the Middle East and North Africa (MENA) region.… Read More

Twitter’s Diwali 2019 Emoji Aims For ‘Lights On’ Timelines

Twitter’s Diwali 2019 Emoji Aims For ‘Lights On’ Timelines

6 years ago by AM News DeskDigital

Indians across the UAE are in the festive mood with Diwali just around the corner. In line with its annual tradition, Twitter has created an emoji this year as well for people taking to the social platform to celebrate the festival. The emoji, which is… Read More

Global Ad Investment Forecast To Grow 6.0% In 2020: Warc

Global Ad Investment Forecast To Grow 6.0% In 2020: Warc

6 years ago by Asma WangdeAdvertising

Advertising spend is set to rise next year, culminating in global growth of 6 percent to USD 656 billion. This is a marked uptick from the 2.5 percent rise estimated for 2019 but is down on the 7.3 percent growth recorded last year. This is… Read More

MRM//McCann Dubai Names Hande Güler As Creative Lead

MRM//McCann Dubai Names Hande Güler As Creative Lead

6 years ago by AM News DeskAdvertising

MRM//McCann has mandated Hande Güler to lead all its creative operations in Dubai. MRM//McCann in the MENA region is part of MCN. Having spent her career in Istanbul, Berlin and Dubai, Ms Güler has a global perspective on the industry. She joins MRM//McCann from Accenture… Read More

MEA’s IT Spending To Top $83 Billion In 2020: IDC

MEA’s IT Spending To Top $83 Billion In 2020: IDC

6 years ago by Kiran KidwaiAM Tech

IT spending in the Middle East and Africa (MEA) is set to reach USD 83.7 billion in 2020, up 2.8 percent year-on-year. Enterprises will account for close to 56.8 percent of this figure. Sector such as telecommunications, finance, government, and manufacturing will continue to be… Read More

ESPN Sports Signs DMS As Exclusive Media Rep In MENA

ESPN Sports Signs DMS As Exclusive Media Rep In MENA

6 years ago by Zeba MahmudDigital

ESPN Sports Media that has platforms such as ESPN.com and ESPNCricinfo.com in the Middle East and North Africa (MENA) region has signed the digital arm of Choueiri Group, DMS, as its exclusive media representative. With over 50 business entities, ESPN is regarded as home to… Read More

Brand Del Monte Goes Brick & Mortar In Kuwait

Brand Del Monte Goes Brick & Mortar In Kuwait

6 years ago by Asma WangdeAdvertising

Del Monte is opening its first café in Kuwait at Terminal 4 at Kuwait International Airport. The company states the step is in line with the company’s endeavor to offer healthier snacks and food on the go. With this move, that extends the Del Monte… Read More

Abu Dhabi Readies For Its Largest Retail Signage Network

Abu Dhabi Readies For Its Largest Retail Signage Network

6 years ago by Zeba MahmudAdvertising

Gulf Related has awarded a 10-year-contract for all advertising and promotional activities across the luxury retail and dining destination The Galleria Al Maryah Island to BackLite Media. Located in Abu Dhabi, The Galleria, brings together retail and lifestyle development competencies of Gulf Related, a joint… Read More

Merkle MENA Appoints Cristiano Tonnarelli As ECD

Merkle MENA Appoints Cristiano Tonnarelli As ECD

6 years ago by AM News DeskAdvertising

Merkle, Dentsu Aegis Network’s performance marketing agency, has appointed Cristiano Tonnarelli as Executive Creative Director in the Middle East & North Africa (MENA) region. Mr Tonnarelli will work at the intersection of data, technology, experience and creativity to deliver data-driven creative solutions and focus on… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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