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Page 245

Youth Must Contribute To UAE’s Creative Economy: Noura Al Kaabi

Youth Must Contribute To UAE’s Creative Economy: Noura Al Kaabi

8 years ago by Zeba MahmudMedia

The creative economy is growing swiftly in the UAE, and the role that the market’s youth can play in contributing to nation building is vital for further growth. Noura bint Mohammed Al Kaabi, Minister of Culture and Knowledge Development reiterated this in an address at… Read More

Starcom Middle East Wins Expo 2020 Dubai Media Mandate

Starcom Middle East Wins Expo 2020 Dubai Media Mandate

8 years ago by Zeba MahmudAdvertising

Counted among one of the most coveted accounts of the year, Expo 2020 Dubai has now finalized its media partner, following a hotly contested pitch process. Publicis Media Middle East’s Starcom has bagged the big win. Expo 2020 had recently also finalized Memac Ogilvy as… Read More

Dubai Parks & Resorts Appoints Carat MENA As Media AOR

Dubai Parks & Resorts Appoints Carat MENA As Media AOR

8 years ago by AM News DeskAdvertising

Carat Dubai has been awarded the media responsibilities of the integrated theme park destination, Dubai Parks and Resorts following a competitive pitch process. “We are delighted to be given the opportunity to expand our relationship with Dubai Parks and Resorts. The team is excited about… Read More

DFTC, DIFC Partner To Support Middle East Content Biz

DFTC, DIFC Partner To Support Middle East Content Biz

8 years ago by Kiran KidwaiMedia

Dubai Film and TV Commission (DFTC) and Dubai International Content Market (DICM) have formed a strategic media partnership to support the content industry in the UAE and the Middle East region. With this strategic partnership, production, post-production and dubbing companies can now take advantage of… Read More

UAE’s mGovernment Twitter Account Crosses 500K Followers

UAE’s mGovernment Twitter Account Crosses 500K Followers

8 years ago by Zeba MahmudDigital

The UAE’s Telecommunications Regulatory Authority (TRA)’s mGov page on Twitter has surpassed the mark of 500K followers. The development comes on the back of UAE government’s keenness to communicate continuously and effectively with all segments of society, thereby serving UAE Vision 2021. This reflects the… Read More

Rising Oil Prices Buoy CEO Sentiment In Kuwait

Rising Oil Prices Buoy CEO Sentiment In Kuwait

8 years ago by Asma WangdeMarketing

Top leaders in Kuwait are largely upbeat in their outlook for the coming 12 months, buoyed by rising oil prices, although regional volatility remained a cause of concern for many. This was highlighted in the 2018 edition of the Business Barometer: Kuwait CEO Survey carried… Read More

LinkedIn’s First Self-Service Data Product Gives Talent Insights

LinkedIn’s First Self-Service Data Product Gives Talent Insights

8 years ago by AM News DeskDigital

In order to help talent professionals to keep track of workforce market trends, identify talent pools and understand how talent flows to and from peers, LinkedIn has launched a business intelligence tool ‘Talent Insights’. LinkedIn’s first self-service data product, Talent Insights taps into its network… Read More

Do Epic Good & Fashion4Change’s Debut Film Premiere’s At UN

Do Epic Good & Fashion4Change’s Debut Film Premiere’s At UN

8 years ago by Sana MahmudAdvertising

Do Epic Good and Fashion4Change’s docuseries ‘Catwalk to Creation’ has been shown for the first time at the United Nations (UN). Fashion4Change’s co-founder, Charney Magri and the founder and CCO of boutique agency Do Epic Sh*t, Ramzi Moutran, directed and produced the series. At the… Read More

Twitter’s In Stream Video Ads To Reach Global Audience

Twitter’s In Stream Video Ads To Reach Global Audience

8 years ago by Zeba MahmudDigital

In-Stream Video Ads, designed to unlock incremental revenue for publishers who want to monetize their videos on Twitter, have made an update to include global audiences. In-Stream Video Ads aim to make it easier for advertisers to reach relevant audiences and align with trustworthy content.… Read More

Microsoft Brings Quantum Computing Training To DEWA

Microsoft Brings Quantum Computing Training To DEWA

8 years ago by Kiran KidwaiAM Tech

Dubai Electricity and Water Authority (DEWA) organized the first intensive quantum computing training program, in cooperation with Microsoft. The program is part of DEWA’s efforts to employ the latest technologies. The one-week program was held at DEWA’s Sustainable Building in Al Quoz. The program, which… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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