A total of 26 entries are competing for the metal in the Healthcare category at the Dubai Lynx International Festival of Creativity. The Classic Partnership Advertising Dubai has nabbed around 12 places in the shortlist for its work done for Dubai Health Authority, Medcare Women… Read More
Seven entries have made it to the Integrated Lynx category at the Dubai Lynx International Festival of Creativity. TBWA\Raad for its entries ‘Camelpower’ and ‘#SheDrives’ for Nissan and Nissan Saudi Arabia and BBDO Pakistan for it works done for PepsiCo and Asia Pacific Transgender Network… Read More
A team of two young professionals from Initiative MENA has won the Gold Award in the Young Lynx Media Competition on March 12, on the second two of the ongoing Dubai Lynx International Festival of Creativity 2018. The winning team included Myriam Farah, Social Outreach… Read More
Geometry has appointed Julián Hernández as its new Executive Creative Director in Dubai. Mr Hernández joins the Dubai outfit after two and a half years as Geometry Hong Kong’s ECD, with responsibility for inspiring and mentoring the creative team to ‘think big’ as the agency… Read More
FP7 MENA has elevated Amr El Kalaawy as the Managing Director of FP7/CAI effective immediately. As MD of FP7/CAI, Mr El Kalaawy will report to Sahar El Zoghby, CEO, MCN Egypt, enabling valuable collaborations with sibling agencies. Mr El Kalaawy has almost 20 years of… Read More
In marketing and advertisement, authenticity and transparency can make all the difference in building trust with consumers. More people are now looking for the quality of the content that is being presented. Misinformation in social media campaigns is not only compromising influencer credibility but also… Read More
Momentum/CAI has promoted Lina Fateen as Managing Director. Ms Fateen joined FP7 Cairo in 2002, and grew to become Deputy MD of Momentum in 2016, where she was tasked to relaunch the agency as a fully independent brand experience agency. As Managing Director, Momentum/CAI, she… Read More
The Radio and Audio Lynx category at the Dubai Lynx International Festival of Creativity will see a total of 14 entries winning any metals. All the work in the category this year, that was expanded to recognize audio advertising done beyond just radio, has been… Read More
It is a TBWA\Raad show again in the Promo & Activation Lynx category at the Dubai Lynx International Festival of Creativity. This year, the category has 22 entries that have made it to the shortlist and TBWA\Raad has 12 of these. The agency’s work done… Read More
The Print & Publishing category at the Dubai Lynx International Festival of Creativity will see 21 entries compete for the final metal. With three entries each from TBWA\Istanbul and TBWA\Raad, the agency has taken up six places in the shortlist. Memac Ogilvy Manama, J. Walter… Read More
