A total of 24 entries have been shortlisted in the Design category at Dubai Lynx International Festival of Creativity. Y&R Dubai leads the list at present with eight entries in the shortlist. These are for its work done for Interreligious Council In Bosnia & Herzegovina,… Read More
As Dubai Lynx International Festival of Creativity kicks off, the first set of shortlists have been announced. In the Branded Content & Entertainment Lynx categories, 25 pieces of work have made it to the shortlist. Impact BBDO, including work from BBDO Pakistan, leads the shortlist… Read More
In a candid conversation, Havas Media’s Regional Managing Director, Dany Naaman, calls out industry analysts crying ad spend decline & urges marketers to walk the talk in transparency and partnership. Excerpts: Would you agree 2017 was an interesting year for the industry? It was, however,… Read More
Since 2015, there’s been a big uplift in the number of millennial mothers carrying out brand-related activities on Facebook, Twitter and Instagram. It’s now over half who are following new brands, visiting their pages or asking them questions on these platforms – up from less… Read More
Burson Cohn & Wolfe (BCW) has named Sunil John, the Founder & CEO of ASDA’A Burson-Marsteller, as the President of BCW’s Middle East operations. BCW was created in February through the merger of WPP’s Burson-Marsteller & Cohn & Wolfe PR agencies. At BCW, the fast-growing… Read More
VOX Cinemas has signed an exclusive distribution deal with Myrkott, the Saudi production company behind YouTube animated series ‘Masameer’ that has attracted more than 700 million views across social media. The development marks the first of its kind deal with a Saudi production company and… Read More
Du has joined the Amazon Partner Network (APN) as an APN Consulting Partner. As such, du will be able to design, architect, build, migrate and manage customer workloads and applications on the Amazon Web Services (AWS) cloud enhancing its offerings for customers across the region.… Read More
Ford Motor Company has begun the inaugural session of Ford Driving Skills for Life for Her, a special variation of Ford’s global safe driving program for teens and new drivers, in Saudi Arabia. Ford Driving Skills for Life for Her, in partnership with Effat University… Read More
Virgin Mobile KSA, a mobile virtual network operator in Saudi Arabia, has claimed to be the fastest growing telecom service provider in the KSA. As per company officials, its subscriber base has reached over 2.8 million by the end of 2017 and it is further… Read More
The UAE will now require anyone conducting ‘commercial activities’ through social media to register for a government-issued licence. The new rules apply to the ‘social media influencers’ who use their internet fame to advertise products. National Media Council’s Director General, Mansour Ibrahim Al Mansouri, explained… Read More
