The UAE automotive industry has experienced exponential growth in the last few years, generating records of demand for car parts. The scenario has proved to be the perfect breeding ground for an old problem in the region — the increase in the amount of fake… Read More
Warc Prize for MENA Strategy 2018, a search for the best strategic marketing thinking that has driven results in the region, is all set for its second edition. The 2018 awards will be chaired by Wasim Basir, Director – Integrated Marketing Communications, Coca-Cola MENA. “Across… Read More
Arab News has launched a Pakistan online edition, as part of the newspaper’s ongoing global and digital expansion. The service — available in English — covers news and views from Pakistan and the wider region, with a special focus on Islamabad’s ties with Saudi Arabia… Read More
Dubai Tourism & Commerce Marketing will be joining the Emirates Group and GE as a principal partner at Intelak, one of the first industry and technology focused incubators in the Middle East & North Africa (MENA) region. The incubator has also selected four winning teams… Read More
Audi Middle East has reappointed Tonic International as its lead creative agency. The UAE based independent agency will continue to support sales and drive growth for Audi in the Middle East region. Following seven years of collaboration, the renewed partnership will see an increased scope… Read More
Babyshop, a children’s retailer in the Middle East, have entered a strategic partnership with FP7/MENA Dubai, effective immediately. FP7/MENA Dubai will work with Babyshop across all verticals on its creative strategy and planning on digital, TV, print, OOH, social, radio and experiential activations. FP7/MENA Dubai… Read More
Amazon has achieved the biggest improvement in positive consumer brand sentiment among UAE retailers, while newly acquired Souq debuts in the country’s top five most positively perceived retail brands for 2017, according to the latest data from YouGov’s daily brand tracker, BrandIndex. Records for the… Read More
From talking robots to turning everyday objects into projection screens, media companies from the UAE and beyond came together at Abu Dhabi media hub twofour54 to showcase the latest trends and innovations in the industry. As part of UAE Innovation Month, the free zone hosted… Read More
Turkish Airlines has always attempted to go beyond just commercial messaging of an airline company in its advertising. Its newest commercial, once again debuted at the Super Bowl, stars heart surgeon and TV personality Dr. Oz. Danish director Martin Aamund took the reins for the… Read More
Vuclip, a PCCW Media company, unveiled its first new Saudi Original ‘Hob El Tayebin’, a family comedy featuring Saudi social media stars. The show takes its audience back in time through the stories of an elderly father and his advice to his son in the… Read More
