Marketers are transitioning from creative content produced by humans towards content produced by machines. They plan to use machines to automate the personalized delivery of creative content through online advertisements, for individual consumers. In a Criteo-commissioned IDC study, the implication for this reiterates the role… Read More
Three years ago, on this day, we launched the Arabian Marketer with the aim to become the most reliable and trusted digital-first news reporting on the business of marketing, advertising and media in the Middle East and North Africa (MENA) region. A goal we continue… Read More
When we were discussing Arabian Marketer’s third anniversary plans in our editorial meet, I could not help but wonder how quickly time has passed. While it is true for any good experience, it did take me back to our first editorial meet, which as cliché… Read More
McDonald’s has appointed Publicis Groupe to handle its consolidated business portfolio in the GCC region. Publicis Groupe had designed a new operating model to strengthen its collaboration with the fast food company that had put its entire business portfolio up for pitch. “To realize McDonald’s… Read More
Etihad Aviation Group (EAG) has now outlined a year-long program to mark 2018 as the Year of Zayed. The UAE President Sheikh Khalifa bin Zayed Al Nahyan declared 2018 the Year of Zayed, a nationwide initiative, which will highlight the UAE founding father’s unparalleled role… Read More
As voice-controlled assistants speakers such as the Amazon Echo or Google Home become popular Global Web Index takes a look at the potential for smart speaker shopping through online grocers. It’s almost six in 10 online grocery shoppers who say they currently use one of… Read More
Since 1994, New York Festivals AME Awards has honored international work that demonstrates ground-breaking solutions to challenging marketing problems. AME’s regional Grand Jury looks to assure that all entries are judged with cultural relevance within their own region. “Regional judging is the foundation of which… Read More
Starz Play and LG have partnered to embed the video streaming application directly onto LG Smart TVs. Following the launch, select LG Smart TV models in the Middle East & North Africa (MENA) have been updated with the Starz Play application, allowing subscribers to access… Read More
Online Grocery Buyers or internet users who say they have main or joint responsibility for the household food shopping and have purchased at least one grocery product online in the past six months form a core part of online shopping. When buying any kind of… Read More
With VAT of 5 percent becoming effective across the UAE and Saudi Arabia on January 1, 2018 and the rest of the GCC following suit in the year, the region’s mobile phone market is bracing for impact. International Data Corporation (IDC) takes a closer look… Read More
