Dubai-based Access Influence has launched an all-new digital platform that connects brands with its loyal consumers, offering scalable opportunities in word of mouth marketing that is among the leading consumer purchase intent drivers. Not only does the platform reward consumers for sharing experiences about brands… Read More
The Dubai Electricity and Water Authority (DEWA) is the first government entity which has incorporated the use of Artificial Intelligence (AI) in its day to day function. And the step has proven to be a success for the organization. Through its 24 hour chatbot called… Read More
According to a recent report by eMarketer, the Middle East and Africa is the only region globally which is lagging behind when it comes using mobile internet. The region stands in the minority with just Just 22.7 percent of mobile phone internet users expected to… Read More
Bollywood entertainment channel B4U Plus is ranked the second most preferred and viewed Asian entertainment channel in the UAE, according to market research company IPSOS. In its recent affluent survey, IPSOS has ranked B4U Plus second, citing engaging content and popularity among females from the… Read More
When looking into the most searched brands on dubizzle Motors this Ramadan, Mercedes-Benz, Porsche and Toyota were highlighted as the top three, showcasing a demand for luxury, fast and entry-level cars. Similarly, the most searched brands under the ‘Items for Sale’ of the platform were… Read More
WARC announced the jury panel of the Effective Channel Integration category for its Media Awards 2017. The awards is an international competition that rewards pioneering communications planning which has made a positive impact on business results for brands around the world. The jury consists of… Read More
According to Nielsen, the spread and influence of technology will be a key driver of change across the globe over the next five years. And the same would also expected to influence the Middle East & Africa market. Nelson predicts 14 technology shifts that will… Read More
Spark Foundry has appointed John Antoniades to the position of Managing Director, Global Business. In his new role, which is effective immediately, Mr Antoniades will be tasked with driving global growth for the newly rebranded agency, outside of the US. Mr Antoniades will also be… Read More
With the recent acquisition of souq.com by online giant Amazon and the anticipated launch of the new local ecommerce site Noon.com, the shift to online shopping in the GCC has become more apparent than ever. A recent study from YouGov has found that 83 percent… Read More
To launch the highly anticipated season 7 of Game of Thrones, OSN, in partnership with their social media agency, Socialize, has created a Facebook Messenger Bot in the region, allowing users to chat with the series’ most iconic characters and join the fight for the… Read More
