The Middle East Film and Comic Con (MEFCC) opened its doors at the Dubai World Trade Centre with Director General of the Government of Dubai Media Office (GDMO), Her Excellency Mona Al Marri, officially kicking off the event. The forum was inaugurated in the presence… Read More
Bell Pottinger Middle East has appointed Tim Falconer as its new Managing Director for the Dubai office. It has also taken on board Jennifer Kedissa as Associate Partner and Omar Nasro as a Consultant. Mr Falconer currently leads the firm’s Financial & Corporate Practice and… Read More
In a marketing message that has resonated with many, OMO and FP7/DXB have put changing kids’ behavior at the center of OMO’s latest campaign. The companies observe that #KidsToday are not experiencing life as they should be, courtesy the advent of technology. Research shows that, on… Read More
Digital consumers who post online reviews would promote a brand, but it is clear that high-quality products are a key factor here. Over half of the audience of online reviewers state that high-quality products have a decisive impact on their decision to promote a brand… Read More
Exhibition and museum attendance data from The Art Newspaper’s annual surveys provides clear proof that public interest in the arts is growing with more than 35 percent increase in attendance at the top 10 most visited museums worldwide in 2010-2016. At the same time, brands… Read More
On the final day of the Step Conference, a range of path breaking innovations were brought to limelight. Innovations that can both disrupt existing business models and deliver new experiences to people. But why is everyone talking about people and why are they critical to… Read More
Sarah Todd, currently CEO Geometry Global UK, steps up to assume global responsibilities as Global Client Leader and Head of Shopper Marketing EMEA. As Global Client Leader, she will drive strategic brand development and delivery for global clients across the network of 56 markets. “We… Read More
FP7/DXB has officially won the Dubai brand launch project for Uber. Uber had initiated a full-fledged creative communication pitch process in February 2017, with the objective of identifying a communication partner for its brand launch. Various multinational agencies participated in this pitch process, details of… Read More
Twitch’s latest move into PC game retailing will see the service leverage its influential creator community as a driving force behind game sales. Global Web Index data outlines why this strategy could open up new, lucrative revenue sources for the service. Consumers who have watched… Read More
Dreams of today are going to be the reality of tomorrow. This quote from du’s ever inspirational CEO Osman Sultan set the tone for Step 2017. This was my fourth year at the Step Conference and I have seen it evolve from a niche messy… Read More
