Advertisers, globally, could be defrauded of USD 16.4 billion in 2017 alone. The Middle East & North Africa (MENA) region is also subject to the challenges of ad fraud. To combat this, The&Partnership, m/SIX and Adloox have published a report laying out the steps the… Read More
Omnicom has launched the UAE chapter of its global initiative – Omniwomen – to inspire, raise awareness on gender and diversity, and ultimately encourage action to change. The first initiative to take place under Omniwomen coincided with the International Women’s Day 2017. The half-day event was attended… Read More
Residents of the United Arab Emirates have a resoundingly positive view of the country they live in and of the future, in stark contrast to views from other countries around the world. According to Brunswick Insight’s global research, an overwhelming sense of well-being and security,… Read More
The Middle East and Africa (MEA) tablet market declined 24.2 percent year on year (Y-o-Y) in the final quarter of 2016 to total 3.07 million units, according to the latest figures from International Data Corporation (IDC). The global IT research and consulting services firm’s MEA… Read More
DMS, the digital arm of Choueiri Group, has partnered with New York-based SaaS analytics company, MOAT. Also known as the ‘attention analytics’ specialist, MOAT is accredited by the Media Rating Council (MRC) for third-party measurement and analytics across multiple screens, formats and platform. DMS’ partnership… Read More
In its sixth year of participation, Omnicom Media Group MENA, along with its agencies, has been named the runner-up best employer in the UAE by the Great Place to Work Institute. It is the marketing holding group’s highest-ever ranking in the list and the fourth… Read More
Pinterest’s recent acquisition of crowd-sourced search engine Jelly marks a further expansion of its interactive search functions, such as Pinterest’s Lens which allows users to image-search for products. Global Web Index data highlights the important role that social plays in the product research phase of… Read More
STEP Conference has added a high energy stream to the platform this year with STEP Music. The Festival has lined up some of the region’s most popular artists, who will perform Live at STEP Music 2017 on April 7, 2017. Music industry giants and enthusiasts… Read More
Social media gives us the freedom to communicate with our loved ones, whenever and wherever we want. However, this freedom comes at a cost, according to a new research from Kaspersky Lab. The research revealed that a third of people communicate less face-to-face with their… Read More
Women graduating from university in developing markets in 2020 could be the first generation to close the gender pay gap in their lifetimes, according to new research from Accenture. The report, Getting to Equal 2017, reveals that, within decades, the pay gap could close if… Read More
