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Page 377

Grey Advertising Elevates Nadim Khoury To MENA CEO

Grey Advertising Elevates Nadim Khoury To MENA CEO

9 years ago by Sana MahmudAdvertising

Grey Group has promoted Nadim Khoury to Chief Executive Officer – Grey Advertising MENA. He will report to Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East & Africa. The development comes at a time when Eric Hanna is leaving the organization to… Read More

42% Netflixers Use TV Subscription Services On Mobile

42% Netflixers Use TV Subscription Services On Mobile

9 years ago by Kiran KidwaiDigital

Netflix CEO Reed Hastings has recently said that mobile carriers will soon need to offer unlimited data for video streaming to meet the growing demand for watching TV and movies on mobile. When it comes to the devices, Netflixers use to access subscription online TV… Read More

3 Qs To Memac Ogilvy’s Ramzi Moutran At Dubai Lynx

3 Qs To Memac Ogilvy’s Ramzi Moutran At Dubai Lynx

9 years ago by Sana MahmudAdvertising

Very few platforms can bring the regional creative fraternity together like the Dubai Lynx International Festival of Creativity that will culminate with the Dubai Lynx awards on March 8, 2017. As creative doyens gather, exchanging notes on trends to look out for and the big… Read More

Hire Different & Give Space: Nicole Yershon’s Advice For Creating ‘Intrepreneurs’

Hire Different & Give Space: Nicole Yershon’s Advice For Creating ‘Intrepreneurs’

9 years ago by Sana MahmudAdvertising

For the more successful organizations, especially in the marketing, advertising and media domain, the most important asset are its people. While businesses realize this, there can be a gap on how this manifests in the workplace in equipping people to deliver the best. Innovation Expert… Read More

People Behavior Can Outsmart Data: Ahmed Al Sahhaf, STC

People Behavior Can Outsmart Data: Ahmed Al Sahhaf, STC

9 years ago by Sana MahmudMarketing

Significant upsets in the last year, like the predicted voting outcomes for two major events – UK Brexit and US Presidential Elections, implied how among other things, the power of the people can outsmart even the most sophisticated data-driven models. Reiterating this point, Ahmed Al… Read More

FP7, Memac Ogilvy, JWT, Mediacom Among Top Shortlisted In Media Lynx

FP7, Memac Ogilvy, JWT, Mediacom Among Top Shortlisted In Media Lynx

9 years ago by Zeba MahmudAdvertising

A total of 50 entries have made it to the Media Lynx category at the Dubai Lynx International Festival of Creativity 2017. Much as is seen in the other specialist categories, every year, in the media category as well, the larger portion of shortlisted work… Read More

Memac Ogilvy, FP7/, TBWA\ In The Lead In PR Lynx Shortlist

Memac Ogilvy, FP7/, TBWA\ In The Lead In PR Lynx Shortlist

9 years ago by Sana MahmudAdvertising

As is the case year on year, and across platforms, the PR category has more representation from creative agencies versus PR agencies themselves. This year, at the Dubai Lynx International Festival of Creativity, Edelman has managed to score a shortlist. The lead in the category… Read More

Promo & Activation Shortlist: FP7/, Impact BBDO, Memac Ogilvy & TBWA\

Promo & Activation Shortlist: FP7/, Impact BBDO, Memac Ogilvy & TBWA\

9 years ago by Sana MahmudAdvertising

The 33 shortlisted entries in the Promo & Activation Lynx shortlist appear to be well divided among the top contenders. FP7/ has seven shortlists in the category – one from FP7/Bey Beirut, two each from FP7/Cai Cairo, FP7/Dxb Dubai and FP7/Tun Tunis. BBDO has six… Read More

TBWA\, Impact BBDO, Y&R Top Runners In Print Shortlist

TBWA\, Impact BBDO, Y&R Top Runners In Print Shortlist

9 years ago by Zeba MahmudAdvertising

A total of 47 entries have made it to the Print & Publishing shortlist in the Dubai Lynx International Festival of Creativity. TBWA\ has 14 of these. TBWA\Istanbul has been shortlisted for Nasmed, and TBWA\Raad Dubai has been shortlisted for Go Sport and Emirates Group.… Read More

Impact BBDO, Memac Ogilvy Keep Up The Pressure In Print & Outdoor Craft

Impact BBDO, Memac Ogilvy Keep Up The Pressure In Print & Outdoor Craft

9 years ago by Zeba MahmudAdvertising

The Print & Outdoor Craft category at the Dubai Lynx International Festival of Creativity has 57 entries competing for the Lynx. Impact BBDO Dubai has 13 shortlisted entries and Memac Ogilvy has 11 entries between the Doha and Dubai office. J Walter Thompson has eight… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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