MEC Commerce, MEC’s specialist ecommerce consultancy, is setting up shop in the Middle East & North Africa (MENA) region. MEC Commerce combines the services of a media agency with consultancy, securing delivery of ecommerce strategies. MEC Commerce MENA will be led by Head of Ecommerce… Read More
The media agencies’ performance at the Dubai Lynx International Festival of Creativity 2017 has seen three agencies shine – OMD Dubai, Starcom Riyadh and Mediacom Dubai. OMD Dubai takes the top spot this year, even as the agency had not entered any work in the… Read More
Impact BBDO is continuing its winning streak, kicking the year off by scoring the big wins at the Dubai Lynx International Festival of Creativity. The agency has walked away with the Dubai Lynx ‘Agency Of The Year’ for the second year in a row. This… Read More
Dubai Lynx International Festival of Creativity has named Pierre Choueiri, Chairman and CEO, Choueiri Group as this year’s Advertising Person of the Year. The Dubai Lynx Advertising Person of the Year is selected by the organizers and honors an individual who has made significant contribution… Read More
…so equal women representation at workplace should follow, right? One would have hoped, but everything that should be that simple, is never really so. The International Women’s Day tends to draw many conversations around women empowerment, equality rights including right to education and equal pay… Read More
Today, Arab women are high-earners and high-spenders in their societies. Many brands want a slice of the pie. Everyone wants to know the key to marketing to Arab women. How can brands unlock this mysterious consumer? The first step to this is to stop seeing… Read More
There couldn’t have been a better time for Facebook to bring its global program #SheMeansBusiness to the Middle East & North Africa (MENA) region. The initiative focuses on major triumphs, experiences and insights on being a woman entrepreneur. Facebook has even given itself a target… Read More
Not all women like pink – I do, but arguably I am among the few. By some norm though, pink is the color to identify with all things women. Could have been worst – could have been beige. Moving on, at one point, pink represented… Read More
Gender inequality has been one of those issues that has managed to plague societies over what can be described as different eras. However, many societies continue to suffer with inequality issues to this day. And while constant efforts have been taken to reduce this gap,… Read More
Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns.… Read More
