Apple has competed and won time and again as a brand of reckoning in the Middle East & North Africa (MENA) region. This was validated once again in the latest brand rankings from YouGov BrandIndex, where iPhone rated as the top brand that Egypt consumers… Read More
The changes in the device ecosystem, recent shifts in video behavior and the need to understand a constantly changing future in terms of consumer technology have led to the emergence of a new kind of consumer – the ‘onliner’. Google has taken a closer look… Read More
While digital media began as a land of equal opportunities, and in many ways still continues to be so, in digital advertising, much of the spending has become about two players –– Google and Facebook. As several industry reports and marketers own experiences have indicated,… Read More
Google has appointed Pierric Duthoit as its new Branding Sector Lead. He joins the tech biggie in its Dubai office. Mr Duthoit will relocate to Dubai after three years in Moscow, where he held the position of Head of Branding Sector for Google in Russia.… Read More
Snap Inc has missed Wall Street’s expectations in its second quarter 2017 earnings report, but that has not taken away from the role that its platform Snapchat is playing as a viable option for marketers in the Middle East and North Africa (MENA) region. Numbers… Read More
The Dubai Chamber of Commerce and Industry hosted a workshop in partnership with Google to assist Chamber members’ efforts to strengthen their online presence and reach among potential customers. The event, held at Dubai Chamber’s premises, was the first in a series of workshops aimed… Read More
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in just above sister company YouTube and number three, Facebook. According to YouGov’s global daily brand tracker, BrandIndex, other tech firms feature… Read More
This Ramadan, agencies must deliver their innovative best to make up for the slashed ad spends. Publinet reminds that despite this, Ramadan continues to be one of the most exciting times for the region, requiring marketers to put their best foot forward. “Marketing spend depends… Read More
To further develop a digital first approach across its roster of creative agencies, Publicis Communications MEA has joined forces with Google. The partnership aims at helping Publicis Communications MEA creative agencies adopt, develop and apply a digital-first approach and power integrated thinking, resulting in campaigns that… Read More
The technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar Millward Brown. Amazon achieved the highest dollar value growth of all brands in the Top… Read More
