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Google Moves To Block ‘Annoying’ Ads In Its Browser

Google Moves To Block ‘Annoying’ Ads In Its Browser

8 years ago by AM News DeskDigital

Don’t block all ads; we will block the annoying ones for you – that would be Google’s pitch in a nutshell as it gears up to block what it calls ‘annoying’ ads in its Chrome browser. This is part of a broader effort by industry… Read More

How To Measure Online Campaign’s Performance In Ramadan

How To Measure Online Campaign’s Performance In Ramadan

8 years ago by Kiran KidwaiDigital

As Ramadan campaigns take over all legacy and new media platforms in the Middle East & North Africa (MENA) region, Google has deep dived into the different metrics that can be used to examine the success of the campaigns. Think with Google breaks down the… Read More

Havas’ Fully Transparent Programmatic Solution Will Roll Out In MENA Too

Havas’ Fully Transparent Programmatic Solution Will Roll Out In MENA Too

8 years ago by Zeba MahmudAdvertising

Havas Group has launched a programmatic solution – Client Trading Solution (CTS) – that gives its clients complete visibility and control over their campaigns. CTS is client facing, with fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic… Read More

PepsiCo’s Dani Afiouni Bets Big On Future Tech

PepsiCo’s Dani Afiouni Bets Big On Future Tech

8 years ago by Sana MahmudDigital

PepsiCo has upped the ante on its digital play. Even as digital consumes only a marginal portion of the overall ad pie in the Middle East & North Africa (MENA) region, PepsiCo is experimenting with retail tech including ecommerce, bots and the likes to not… Read More

How Listerine Leveraged Customized Video

How Listerine Leveraged Customized Video

8 years ago by Sana MahmudAdvertising

In the Middle East and North Africa region, digital video consumption has risen fastidiously. Marketers and brands are revamping their digital marketing strategies to gain consumers attention and catch up with the changing digital behavior of consumers. In one of its recent case studies, Google… Read More

AKQA Initiates Entry Call For Future Lions

AKQA Initiates Entry Call For Future Lions

8 years ago by Zeba MahmudAdvertising

The call for entries to the official Cannes Lions International Festival of Creativity global student competition, Future Lions, has begun. This year AKQA invites those willing to look ‘Beyond’ what’s expected to create the future. Future Lions discovers tomorrow’s most innovative talent, and over the… Read More

Which Are The Best Brands For Women In The UAE?

Which Are The Best Brands For Women In The UAE?

8 years ago by Asma WangdeMarketing

Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns.… Read More

Zebanomics: Tech Giants Join Hands Against Travel Ban

Zebanomics: Tech Giants Join Hands Against Travel Ban

8 years ago by Zeba MahmudAM Editorial

The travel ban that was one of the first challenges facing the Middle East & North Africa (MENA) region in 2017 has seen much action within the short time that it had been announced on January 27 2017. Even as the ban has met with… Read More

Automotive, Tech Dominate UAE’s Most Intimate Brands

Automotive, Tech Dominate UAE’s Most Intimate Brands

8 years ago by Sana MahmudMarketing

UAE consumers feel the closest emotional bond with automotive brands, according to MBLM’s second UAE Brand Intimacy 2017 Report, a study that is based on emotions. The most intimate brand in the UAE for the second year in a row is Apple, followed by car… Read More

Apple, Google, Tesla, Microsoft In BCG’s Most Innovative Companies

Apple, Google, Tesla, Microsoft In BCG’s Most Innovative Companies

8 years ago by Zeba MahmudMarketing

Apple, Google, Tesla and Microsoft retain the top four spots in The Boston Consulting Group’s annual survey of the most innovative companies. Amazon moves up four spots to round out the top five. Netflix and Facebook join the top 10 for the first time, moving… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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