Don’t block all ads; we will block the annoying ones for you – that would be Google’s pitch in a nutshell as it gears up to block what it calls ‘annoying’ ads in its Chrome browser. This is part of a broader effort by industry… Read More
As Ramadan campaigns take over all legacy and new media platforms in the Middle East & North Africa (MENA) region, Google has deep dived into the different metrics that can be used to examine the success of the campaigns. Think with Google breaks down the… Read More
Havas Group has launched a programmatic solution – Client Trading Solution (CTS) – that gives its clients complete visibility and control over their campaigns. CTS is client facing, with fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic… Read More
PepsiCo has upped the ante on its digital play. Even as digital consumes only a marginal portion of the overall ad pie in the Middle East & North Africa (MENA) region, PepsiCo is experimenting with retail tech including ecommerce, bots and the likes to not… Read More
In the Middle East and North Africa region, digital video consumption has risen fastidiously. Marketers and brands are revamping their digital marketing strategies to gain consumers attention and catch up with the changing digital behavior of consumers. In one of its recent case studies, Google… Read More
The call for entries to the official Cannes Lions International Festival of Creativity global student competition, Future Lions, has begun. This year AKQA invites those willing to look ‘Beyond’ what’s expected to create the future. Future Lions discovers tomorrow’s most innovative talent, and over the… Read More
Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns.… Read More
The travel ban that was one of the first challenges facing the Middle East & North Africa (MENA) region in 2017 has seen much action within the short time that it had been announced on January 27 2017. Even as the ban has met with… Read More
UAE consumers feel the closest emotional bond with automotive brands, according to MBLM’s second UAE Brand Intimacy 2017 Report, a study that is based on emotions. The most intimate brand in the UAE for the second year in a row is Apple, followed by car… Read More
Apple, Google, Tesla and Microsoft retain the top four spots in The Boston Consulting Group’s annual survey of the most innovative companies. Amazon moves up four spots to round out the top five. Netflix and Facebook join the top 10 for the first time, moving… Read More
