amSharjah Media City (Shams) and 7awi, a digital platform for media and advertising solutions, have formed a joint venture to develop digital platforms with the aim of keeping pace with the rapid growth in demand for digital solutions in the UAE and wider region. The… Read More
Snapchat is working hard in leaving no room for guesswork, as advertisers consider the platform for meeting their objectives. For the seven-year old, that is just about completing the two-year milestone in the Middle East & North Africa (MENA) region, this is a logical move.… Read More
“It’s only recently that we started to create chapters in the US, and Cairo is our first one abroad. Our goal is to launch chapters slowly in key cities where we feel there is a great ambassador who can serve as our partner,” says Kevin… Read More
It is a no-brainer that brands can benefit from startups, but this proposition is easier said than achieved. Some agencies in the Middle East & North Africa (MENA) region realized this the harder way. Mindshare, nonetheless, gave it an all-out push when it joined hands… Read More
