Two of MENA’s favorite pastimes, football and shopping, meet in a partnership deal between Al Ittihad Club Saudi Arabia and noon that will see the digital market place become the main sponsor of the champion football club. As the digital home team of the Middle… Read More
When it comes to luxury brands, UAE consumers have tried-and-true favorites. But in MBLM’s 2018 Brand Intimacy Report, several findings reveal a reconfigured landscape of consumer bonding in this highly-visible industry. Brand Intimacy is defined as a paradigm in marketing, leveraging and strengthening the emotional… Read More
The Cannes Lions International Festival of Creativity has today named the 27 Jury Presidents that will lead and guide specialist juries at the 66th edition of the Festival. The Jury Presidents span the Cannes Lions Awards architecture, introduced last year, which includes nine awards tracks.… Read More
Many developments emanating from the impact of technology in marketing will continue to shape the media landscape for brand owners, agencies and media platforms in 2019. A Kantar report outlines 12 key trends that will transform the next year in media. Exploring advances from augmented… Read More
