Pinterest says to begin its first day of trading up 25% at $23.75. The platform is said to allow users to ‘pin’ posts to digital ‘boards’ on topics of interest. Pinterest stock has a market capitalization of US$52 billion and the company’s price-to-book ratio stands… Read More
Netflix has launched Downloads For You, a new feature that automatically downloads recommended shows or movies to your mobile device based on your tastes. You’re always in control of how much is downloaded to your device in two steps: • Go to the Downloads tab… Read More
Volkswagen Middle East partnered with Snapchat and Socialize to become an automotive brand outside of the US to test Dynamic ads, by launching the solution in Saudi Arabia. This gave Snapchatters in the Kingdom the opportunity to sign up to test out three iconic Volkswagen… Read More
Advertising spend on broadcast television (excluding political ads) fell by $34bn worldwide last year as the coronavirus paralyzed production and brands moved money into streaming platforms finds Warc, the international marketing intelligence service. As the broadcast TV market ebbed last year, advertiser funded video-on-demand (AVOD)… Read More
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