Pizza Hut, part of the Yum! Brands, has appointed Mindshare as its agency of record after a comprehensive pitch process. The selection has coincided with a consolidation of both traditional and digital media within one agency. “We are excited by Mindshare’s appointment as our media… Read More
TBWA has entered into a regional program with Facebook that will be rolled-out in Africa, Middle East, Turkey, Central and Eastern Europe. “Our partnership with Facebook serves as a foundation for a long-term strategic roadmap to deliver new digital experiences in the fast-growing MEA and… Read More
UM MENA has promoted Rasha Rteil to Head of Product, MENAT. In her new role, Ms Rteil will lead the agency’s agenda to transform its product, people and partnerships. She will pilot and steer the agency’s product solutions by providing inputs on the industry developments… Read More
Elevision and Dubai International Financial Centre (DIFC) have signed a 10-year contract for digital-out-of-home (DOOH) advertising solutions. As part of the partnership, Elevision will install more than 80 large format digital display screens across DIFC, taking the existing DIFC network to over 140 screens. Elevision… Read More
