Twenty years after author Adam Morgan coined the concept of the challenger brand in Eating the Big Fish, global media network PHD has announced it will again be collaborating with the expert on the subject in a new publication, that launched during Cannes Lions. Drawing… Read More
Cannes Lions ended day three with awards given in the PR Lions, Media Lions, Direct Lions, Creative Strategy Lions, Creative Data Lions and Social & Influencer Lions categories. Agencies from the Middle East & North Africa (MENA) region and Pakistan added four more Lions on… Read More
Publicis Sapient has appointed John Maeda as Chief Experience Officer. Mr Maeda joins Publicis Sapient from Automattic, where he served as the Global Head of Computational Design + Inclusion. “John Maeda is one of the most extraordinary design and technology thinkers of our age, with an… Read More
After a spectacular start, bringing home the region’s first Grand Prix, BBDO is continuing the awards tally at the Cannes Lions International Festival of Creativity. The second day of the festival ended with two more Lions for the Middle East & North Africa (MENA) region… Read More
