Data continues to show that smartphones and mobility is still top of mind for the digital industry. In 2017, almost 70 percent of people living in the Middle East & North Africa (MENA) browse the web on their mobile. In its latest Middle East Mobile… Read More
Millennials represent a significant opportunity for marketers as they come to an age and level of income where long-term buying habits are established. Around 60 percent of Millennials identify themselves as brand-loyal, stating that once they find a brand they stick to it, while half… Read More
Telr, an online payment solution provider, has appointed Wisam Fadel as Chief Technology Officer (CTO) and Pretam Raikar, as Head of Sales for Telr in the UAE. These appointments come in wake of the company’s focus on growth and investment in the Middle East. The… Read More
The WARC Prize for MENA Strategy that recognizes the best strategic marketing thinking that has driven results for businesses in the region, has awarded 14 papers. Taking top honors is TBWA\RAAD (UAE), the winner of the Grand Prix for the ‘Ensa Joura’ campaign which saw… Read More
