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Why Digital Audio Advertising Will Continue to Grow In MENA

Why Digital Audio Advertising Will Continue to Grow In MENA

8 years ago by Sana MahmudAdvertising

Regional brands and marketers are increasingly using the power of audio to deliver messages to over 50 million consumers in the Middle East and North Africa (MENA) region. This was highlighted once again at the first Anghami-organized Digital Audio Day, done with the support of… Read More

Mobile Moves Metal – Digital Engagement For Automotive Industry

Mobile Moves Metal – Digital Engagement For Automotive Industry

8 years ago by Eleni KitraContributors

The auto industry is undergoing a large-scale disruption, not seen in its over 100 year history. Connected mobility, autonomous driving, digitization and electrification are driving change at unparalleled speed. Around the world, there are 1 billion cars in operation today and 75M new registrations every… Read More

Delta Partners Appoint New Partner In New York Office

Delta Partners Appoint New Partner In New York Office

8 years ago by Zeba MahmudDigital

Dubai-based Delta Partners, an advisory and investment firm specializing in the telecoms, media and digital (TMD) space, has appointed Mark Fleming as a Partner of the firm, based in the company’s New York office. Mr Fleming has over 25 years of experience advising and partnering… Read More

Ecommerce Platform Noon Launches In UAE

Ecommerce Platform Noon Launches In UAE

8 years ago by Kiran KidwaiAM Unicorns

After a delay of nine months, the much talked about Noon website has opened up to the public on September 30. The scheduled launch of the USD 1 billion commerce platform was in the month of January but unexpected delays in operations led to the… Read More

LinkedIn To Recognize MENA’s ‘Happiest’ Organization

LinkedIn To Recognize MENA’s ‘Happiest’ Organization

8 years ago by Kiran KidwaiDigital

LinkedIn is gearing up for the 2017 LinkedIn MENA Talent Awards, that celebrates the success of Middle East & North Africa (MENA) companies in the talent acquisition and employer branding space. At this year’s edition, LinkedIn, in partnership with UAE’s National Program for Happiness and… Read More

How To Successfully Market Your Ecommerce Venture

How To Successfully Market Your Ecommerce Venture

8 years ago by Trevor KunaContributors

September has been a busy month for QNET, as the Asian direct selling company hosted its biggest extravaganza in the Middle East for the year—V-UAE 2017, a direct selling convention attracting over 10,000 attendees annually. Ecommerce brands have moved towards hard sell to focussing more… Read More

Traccs, Open Influence Bring Data-Driven Influencer Mrktg Solutions

Traccs, Open Influence Bring Data-Driven Influencer Mrktg Solutions

8 years ago by Kiran KidwaiDigital

PR network Traccs and Open Influence is launching ‘Open Influence MENA’ next year to offer access to a full suite of data-driven influencer marketing solutions to brands in Middle East and North Africa. ‘Open Influence MENA’ combines TRACCS’ communication capabilities, and Open Influence’s proprietary technology… Read More

Twitter May Double Character Limit Soon

Twitter May Double Character Limit Soon

8 years ago by Sana MahmudDigital

Twitter is trying something new and if it all goes well, then soon the 140 character limit will increase to 280. A recent research by Twitter shows that “cramming thoughts” in the 140 character limit was a problem in some languages, but not so much… Read More

Why 2017 Is A Turning Point For Immersive Content

Why 2017 Is A Turning Point For Immersive Content

8 years ago by AM News DeskDigital

With virtual reality (VR) and augmented reality (AR) becoming important technological breakthroughs in 2016, this year focused on more immersive video content that features elements of interactivity as well as more applicability for general usage. Tech giants such as Snap Inc., Facebook and Google are… Read More

AWS To Set Up Data Centers In ME By 2019

AWS To Set Up Data Centers In ME By 2019

8 years ago by Asma WangdeAM Tech

Amazon Web Services (AWS) plans to build new infrastructure and open data centres in the Middle East by early 2019, enabling customers to offer lower-latency web services in the region. “As countries in the Middle East look to transform their economies for generations to come,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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