Online shopping has now become a mobile-first activity. This transition reflects changing attitudes towards m-commerce and signals a new era of growth for other purchasing avenues heavily reliant on mobile. Continued growth for m-commerce will pave the way for location-based retail, AR shopping experiences, social… Read More
“There are many possible futures ahead of us. The road we’ll end up taking is still ours to choose.” With these two sentences, Jonathan (JC) Oliver, global creative officer of Unlockd and speaker at BrainScape 2017, set the tone for PHD’s annual conference in Dubai.… Read More
Twitter has taken a slew of steps to increase transparency for all ads on the platform, including political ads and issue-based ads. It will also be improving controls for its customers and adopting stricter advertising policies. In the coming weeks, Twitter will launch a transparency… Read More
Social media giant Facebook is the most positively talked about brand among millennials in the UAE, ahead of iPhone and Apple according to new data from YouGov BrandIndex. The top 10 brands in the region for millennials include Facebook, iPhone, Apple, WhatsApp, Samsung Galaxy, Samsung,… Read More
An IT expert says that those who fail to take their business onto a digital platform are in danger of losing their competitive edge. Altaf Alimohamed, Managing Director of Cobweb Solutions UAE cited a recent study from MIT Center for Digital Business suggesting businesses who… Read More
While digital media began as a land of equal opportunities, and in many ways still continues to be so, in digital advertising, much of the spending has become about two players –– Google and Facebook. As several industry reports and marketers own experiences have indicated,… Read More
Voice tech is gaining importance in the smartphone market. According to data from Global Web Index, with almost one in four internet users already using voice command tools on their mobiles, this tech is key to the future growth strategies in the smartphone industry. Apple’s… Read More
LinkedIn celebrated the success of companies in the Middle East & North Africa (MENA) region in the talent and employer branding space by hosting the 2017 edition of ‘MENA Talent Awards’. Held for the third consecutive year, the awards recognized and acknowledged LinkedIn’s top customers… Read More
After appointing a Happiness Minister for the state, in another global first, UAE has now named a State Minister for Artificial Intelligence (AI). The decision was announced post the reshuffling of the UAE cabinet indicating that the country is focusing on the new era of… Read More
Gulf News and Khaleej Times seems to be the prominent news channels that viewers read online in the month of September, according to the latest digital landscape report by Effective Measure. Gulf News got 3,073,159 unique views, with page views accounting to 22,913,047. On the… Read More
