Not even a month has passed and a second live show from Twitter is already on the cards. The social networking platform has partnered with Goal for a live sports show, ‘#YallaGoal’. Leveraging the audience interest and engagement expected in the 2018 FIFA World Cup,… Read More
Adding a bit of fun and chase to its audience engagement, Abu Dhabi Motors is using the age-old tradition of ‘Fawazeers’ (riddles) this Ramadan. With Instagram as the mainstay vehicle, Grey Dubai has created a #BMWinstahunt for Abu Dhabi Motors. The campaign asks users to… Read More
Canon Middle East has named the first four winners of its Story Shapers Program. The initiative is aimed at supporting individuals in bringing their stories to life or ‘story-doing’, keeping in line with its motto of promoting storytelling. The program will teach aspiring photographers how… Read More
In the past week, regulations effecting UAE influencers have come into effect. In order to continue their work promoting products or businesses, a mandatory media license is required. The license is priced at AED 15,000, and failure to comply will result in fine. As influencers… Read More
Real estate marketing and advertising company, J Group, has created ‘Jaizer’, a platform that connects social networking and real estate advertising. The initiative recognizes the importance of social networking in conjunction with marketing and advertising. Dr Habib Hammoud, the director of J Group, explained that… Read More
Following a multi-agency pitch earlier this year, Socialize has been awarded the digital communications and social media mandate for Sony across the Middle East and Africa (MEA) region. Socialize has been tasked with increasing awareness and interest around Sony’s products across televisions, audio, digital imaging,… Read More
Binging on Netflix, sharing stories on Facebook and downloading content from Apple’s iTunes and Alibaba’s Ali Picture have contributed to a record year of brand value growth in WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Global Brands ranking. The increasing use… Read More
DMS will act as the sales representative for Snapchat advertising formats in Kuwait and Egypt. With this development, DMS will offer four formats to advertisers in Kuwait and Egypt. These include Snap Ads, Lenses, Filters and Story Ads. “This move demonstrates that Egypt and Kuwait… Read More
Facebook Creative Shop, set up in 2011, had come as an answer to the growing marketer need of understanding the kind of creativity that will auger results in a digital age, where social media, led by Facebook, had become near essential in media plans. As… Read More
Mubadala Investment Company of Abu Dhabi is set to sell its consortium’s majority interest in EMI Music Publishing to Sony Corporation (Sony) at an enterprise value of USD 4.75 billion. The closing of the transaction is subject to certain closing conditions, including regulatory approvals. “EMI… Read More
