Streaming service Starz Play and intigral, a digital entertainment, sports and solutions provider have entered into a three-year partnership, to offer a selection of Hollywood and Bollywood movies, same-time-as-the-US series and Arabic dramas to users across MENA. The new deal, which spans the entire MENA… Read More
Millennial social sports consumers (aged between 21-34) are interacting more with brands compared to others in their generation. Global sports viewership is evolving. Around one in five internet users say a main motivation for visiting social is to follow or watch sports events, and many… Read More
The evolving online consumer behavior had media, creative, PR, marketers, publishers and the entire agency world gravitate towards the single concept of the rise of content. Gone are the days of mass communication and the era of personalization is here, where influencers hold the key… Read More
Given the recent technological advancements in the travel and tourism sector and rising online trends in Saudi Arabia, the sector shows some interesting trends for companies looking to connect with consumers. As per the ‘Middle East Consumer Travel Report 2018’, a study co-sponsored by Amadeus… Read More
Nielsen has launched Digital Ad Ratings (DAR) in UAE, expanding the solution’s global footprint to provide a total view of campaign audiences across digital platforms. Since its commercial release in 2011, DAR is now available in more than 33 countries. Nielsen DAR measures age and… Read More
Every year, during Ramadan, people connect with faith, family and friends. In building community and bringing the world closer together, Facebook is among the popular platforms where people share Ramadan experiences around common passions and goals. As per the social media platform, over 86 percent… Read More
LinkedIn has made two updates that allow users to use sight, sound and motion to tell more visually rich stories: video for Sponsored Content and Company Pages. As a part of Video for Sponsored Content, LinkedIn has also signed an agreement with measurement company MOAT… Read More
VIVA Bahrain is looking to strategically bolster its digital operations. The Bahrain telecom operator has now introduced a host of digital services including self service machines (SSM) and a smart queue management service to enhance customer experience. VIVA has partnered with the likes of Skiplino… Read More
The soon-to-be implemented General Data Protection Regulation (GDPR) will have an impact on companies and institutions in the Middle East as well. Even as particulars of how this may affect the region are still unclear, several legal entities have cautioned companies to exert caution. According… Read More
Marketing in an ad-blocking world asks for a more evolved role of marketing in connecting brands to a new generation of consumers. Mastercard put this on the table in its inaugural CMO Forum in Dubai. The objective of the forum was to explore the impact… Read More
