Events and digital marketing company Vous has launched in Dubai. The agency says it will focus on concepts that reflect a brand’s “individuality and connect with consumers on a more personal level”. Named after the French word for you, Vous is founded by Tamara Malhis,… Read More
Telecom carriers must emphasize customer experience management (CEM) as a core component of their business, according to experts. During the CEM Elite Club meeting that was held at the recently concluded GITEX Technology Week, more than 30 representatives from Middle East carriers, executives and industry… Read More
Cashless transformations represent a game-changing opportunity to drive growth for GCC economies, with a potential to provide at least a 1 percent boost to non-oil GDP, equating to nearly USD 3 billion, to the region’s largest economies. Boston Consulting Group’s (BCG), recent study ‘How Cashless… Read More
People around the Middle East are unified in their optimistic outlook and see respect and the celebration of diversity as key to unlocking a better future for all, according to a major new global survey. Commissioned by Expo 2020 Dubai, and conducted by YouGov, the… Read More
ENOC Group has appointed brand experience agency, Jack Morton, as the lead creative agency and project management consultant for its sponsorship activation at Expo 2020 Dubai. The agency is conceptualizing and delivering ENOC’s brand experience ‘Reimagine Energy’. The appointment follows a competitive pitch in which… Read More
K-pop has witnessed increased popularity globally over the past few years, creating a subculture that amassed fandoms of teenagers and young adults. This year however, the K-pop phenomenon has reached a fever pitch. On Spotify, over 80.3 million K-pop playlists and 2.4 million hours were… Read More
Digital brands continue to dominate the list of anything popular in the Middle East & North Africa (MENA) region. There always are brands that find their way but digital still has an edge of sorts. A recent YouGov survey, through its BrandIndex, reiterates this. In… Read More
Vizeum has been appointed Groupe SEB’s global media agency of record. The scope includes digital and offline media as well as CX, CRM and e-retail across multiple international markets. “Groupe SEB is under a large-scale transformation program where media becomes a lever to build global… Read More
SAP Co-Innovation Lab in the UAE is collaborating with Expo 2020 Dubai and HERE Technologies, a player in location platform services, to optimize the visitor experience for people of determination. The People of Determination Platform (PODium) allows visitors to tailor their on-site Expo 2020 experience… Read More
The 39th edition of GITEX Technology Week is as charged and as action packed as expected. Among the keynotes this year was rockstar marketer, Bozoma Saint John, also known as ‘Boz’ in the marketing world. Considered a force in the marketing industry, Ms Saint John,… Read More
