Elie Khouri firmly believes that ‘culture eats strategy for breakfast’, so much so that he prefers to describe himself as a chief culture officer rather than CEO. But the media industry in the region is yet to see a more powerful combination of strategy and… Read More
Carmen Zaarouri, a Business Director at Mirum in Beirut, has singled out learning as a core reason that has kept her interested in the digital advertising industry. The 30-yr old, armed with a BS in Business – Management Information Systems degree from Lebanon American University,… Read More
How and when did you know photography was your passion? Nearly 18 years ago, I got a disposable camera as a birthday gift. I enjoyed taking pictures of people, places and random things but none came out right. This mystery of you waiting at the… Read More
Even as she is fondly called the “infographic lady” by some in her client roster, presenting data and information in a manner that is easily understood drives Carla Saliba. “It does not matter if it is an internal document, a power-point presentation in a forum… Read More
More than 30 agencies and in-house communication teams have made it to Middle East Public Relations Association (MEPRA) 2018 Awards shortlist. The award ceremony will take place on November 28, 2018 in Dubai. This year marks the 10th edition of the award that celebrates practitioners… Read More
Warc has launched Warc for Advertisers a new site experience that it says is designed to help brand owners to deliver more effective marketing. “At Warc, we constantly strive to help our customers to deliver more effective marketing. We already work with over 200 brands… Read More
It’s been a year since Twitter changed its character limit from 140 to 280 in a single Tweet. The microblogging platform reiterates the goal to do so was to deliver a platform for people to connect and share news and views, without comprising the brevity… Read More
Leaders in the region have worked hard and long to set up the Interactive Advertising Bureau (IAB) in the GCC. One of the names that have been at it from the start is DMS’ COO Michel Malkoun. In this interview with Arabian Marketer, Mr Malkoun… Read More
The Interactive Advertising Bureau’s (IAB) Gulf Cooperation Council (GCC) chapter is officially here. Coming on the back of nine years of work, with escalated efforts in the last year, IAB GCC was among the chapters that were introduced during the 2018 IAB Annual Leadership Meeting… Read More
Omnicom Media Group MENA has formed a partnership with ad fraud prevention specialists TrafficGuard. Omnicom Media Group MENA agencies, OMD, PHD and Hearts & Science, will have exclusive access to TrafficGuard’s ad fraud mitigation solution for six months. Mobile ad fraud is on the rise… Read More
