The Middle East Public Relations Association (MEPRA) has called for entries for the 2018 MEPRA Awards, which celebrates the most creative and impactful practitioners in the Middle East. This year marks the 10th edition of the ceremony, which is open to all Middle East based… Read More
Arab News took to media innovation to mark the milestone for Saudi Arabia driving. The newspaper launched a special edition featuring work by illustrator Malika Favre in a wraparound cover. The issue covered several aspects of what this development means for Saudi society. The special… Read More
As the ban on women to drive lifts in Saudi Arabia, many women have seized the opportunity to take to the roads, and companies are doing the best to make the most of the change. Careem has been training women drivers, and claims has trained… Read More
TBWA\Raad was ranked the number one agency from the Middle East and North Africa (MENA) region at the Cannes Lions International Festival of Creativity 2018. This is one of its best performances at Cannes Lions in recent years, where it has led the MENA awards… Read More
Toppling WPP from its seven-year run as Holding Company of the Year at Cannes Lions International Festival of Creativity, essentially ever since the award was first incepted, it is Omnicom that has bagged the top honor this year. Omnicom agency BBDO also displaced Ogilvy Worldwide… Read More
In pure numbers, this may not have been Middle East & North Africa’s (MENA) best run at Cannes Lions International Festival of Creativity. In comparison to the 39 Lions that the region had won last year, this year the total tally from MENA is at… Read More
The Cannes Lions International Festival of Creativity ended with many surprises – perhaps the first being a much scaled down version of the festival that many described as a big advertising party to a massive display of platforms’ money power to a forum that had… Read More
With the focused goal to bridge the gap between creativity, technology and the next wave of scalable innovation, FutureTech’s growth strategy underpins advertising beyond media and the evolving role of technology in it. “Innovation, speed and curiosity are what drive us. We’ve built the business… Read More
The Cannes Lions International Festival of Creativity named the winners in seven categories on day four of the festival. The night belonged to the winners in Product Design Lions, Creative Data Lions, Innovation Lions, Social & Influencer Lions, PR Lions, Direct Lions & Media Lions.… Read More
As Cannes Lions International Festival of Creativity 2018 draws to a close, with one more day to go, the festival has announced the final set of shortlists, for the remaining categories of Creative Effectiveness Lions and Sustainable Development Goals that debuts this year. The Middle… Read More
